According to Audio4cast, the report finally acknowledges digital audio as a digital ad option for advertisers. They call it long overdue. While there is little that's new in the report, it's all pulled together very succinctly into a credible presentation that sellers can use to educate advertisers. It should be particularly useful with digital ad agencies who have been slow to spend on internet radio. Having the IAB stamp of approval carries a lot of weight...
The report lists major digital advertisers such as Chevrolet, Ford, McDonalds, Dunkin Donuts, American Express, Home Depot and more. Before you summize that only digital radio heads are involved with the IAB, companies on the bureau's committee include Clear Channel Radio, Cox Cross Media, ESPN, Pandora Media, AndoMedia, Google, Comcast, comScore and others...
10 Timeline Memories:
1.1916] Rambling Wrecks: Georgia Tech beats Cumberland College 222-0. As Warner Wolf would say, "if you took 221 points in this game, you would still lose" and here's the kicker: Georgia Tech gained 978 yards on the ground, never throwing a pass. Now that's running up the score and the clock. This clip shows Cumberland game highlights...
2.1952] Billy Ball on defense: Second baseman Billy Martin makes a game-saving catch as the Yankees win their 4th straight World Series, beating Brooklyn in Game 7...
3.1960] Debatable: JFK and Richard Nixon square off in round 2 of their presidential debates. General consensus has JFK wining this one too...
4.1960] Premiered on this date: "Route 66" starring George Maharis and Martin Milner will run 4 seasons...1982] That horrible screeching coming from the Winter Garden Theater can only be "Cats", opening on Broadway. It will become the longest running show in B'way history...
5.1967] World Series Update: Game 3 of the World Series between St. Louis and Boston goes to the Cardinals 5-2 as they go one game up with a 2-1 game edge in the series. This clip is from game 1...
6.1985] Tragedy at sea: Four Palestinian terrorists hijack the Achille Lauro. They surrender after 2 days but push wheelchair bound passenger Leon Klinghofer off the boat...
7.1988] You're fired: Lou Piniella is fired as Yankee manager by George Steinbrenner for the second time. Don't look now but here comes "Billy V" and all Piniella will do is win the World Series as manager of the Cincinnati Reds in 1990...
8.1988] Turn out the lights: At 5:30 p.m. WNBC goes off the air. The station that started as experimental 2XB in 1919 breathed its last radio breath, signing off forever. WFAN took over the 660 frequency...
9.2001] Record-breaking: Barry Bonds wraps up his record-breaking season by hitting his 73rd home run while Rickey Henderson becomes the 25th player to record 3,000 hits...
10.2003] Elected: The Governator, Arnold Schwarzenegger is elected Governor of Cahl-e-for-knee-uh in the recall election of Gray Davis...
Music Memories:
- 1978] Released on this date: "Hold The Line" - Toto ...
Commentary: Join host Marla Sitten and award-winning songwriters Dave Gibson, Wynn Varble and Chris Wallin for a fall songwriting seminar at Jim Olivers's Smoke House in beautiful Monteagle, Tennessee, November 5 - 7, 2010. Visit TheSmokeHouse.com for additional information...
"Happy Birthday...happy birthday":
Toni Braxton (43), Simon Cowell (51), Yo-Yo Ma (55), John Mellencamp (59), Oliver North (67), Joy Behar (67) and Desmond Tutu (79)...
Timeline Countdown: 21 days until the first game of the World Series, 25 nights until Halloween, 31 days until the end of Daylight Savings Time...
