Wednesday, October 27, 2010

Radio Website Visits Are Up...

More than 25 million unique website visitors let their fingers do the walking to a radio station website in the past month. Those 25 million people represent 17.7% U.S. adult visits across 80 measured markets. The numbers are compliments of the Media Audit's National Radio Format Report which also reports that radio website visits have grown by 38% in only three years. In 2006, only 12.8% had visited a radio website in the past month. Most visitors are considered heavy or moderate listeners who listen to radio for almost three hours a day on average...

Broken down by format preference, adult alternative listeners were most likely to visit a station website, followed by modern rock, sports and news-talk. Top metro markets for radio website visits are, in rank order: Minneapolis (25.4%), Orlando (22.1%), San Jose (21.4%), San Francisco (21.3%) and Seattle (21.3%)...

While radio streaming increases reach, helping stations with poor signals, the ultimate goal is increased revenue. Many stations are still giving away web space as part of an ad package - a throw in. Until radio sells websites individually, it's nothing more than a moral victory -if that- to boast having more listeners. The trick is converting those additional listeners to dollars...

10 Timeline Memories:
1.1858] But don't tell Gimbel's: Roland Macy opens a department store in Manhattan. It was Macy's 5th business venture - the other 4 failed...
2.1904] The IRT: The 3rd rapid transit system in the world (London's was 1st, Boston was second) opens in New York City (it's called the IRT)...
3.1954] 'D-I-V-O-R-C-E': Marilyn Monroe and Joe DiMaggio call it quits after marrying on January 14th...
4.1964] Wedding Bells: Sonny & Cher rock down the aisle. Their marriage will end in divorce in 1975...
5.1975] On the cover of: Bruce Springsteen appears on the covers of both TIME & Newsweek...
6.1978] How noble: Anwar Sadat and Menachem Begin win the Nobel Peace Prize for progress toward achieving a Middle East accord...
7.1995] Up the river: Yolanda Saldivar is sentenced to life in prison for the murder of Latina singer Selena...
8.1999] 'Happy Trails': Latin bandleader Xavier Cugat dies of heart failure at 90...
9.2004] Joining the 700 club: Barry Bonds 700th home run ball fetches $804,129 in an on-line auction. Steve Williams who came up with the ball in the bleachers on Sept. 17th announces he's quitting his job as a brokers assistant (Hello Fiji)...

10.2004] Worth the wait: The Boston Red Sox win their first World Series title since 1918 by sweeping the St. Louis Cardinals in 4 games...

Music Memories:

  • 1956] Released on this date: "Ain't Got No Home" - Clarence 'Frogman' Henry...1964] "Come See About Me" - Supremes ...
  • 1966] Number One on this date: "96 Tears" - Question Mark & The Mysterians...1987] "Bad" - Michael Jackson...
  • 1960] Recorded on this date: "Spanish Harlem" and "Stand By Me" - Ben E. King...This clip has those two songs plus "Amor"...

Commentary:

The 30th Anniversary Rock-n-Bowl to benefit The Bogart Pediatric Cancer Research Program hits the lanes at Pinz in Studio City (CA) on Wednesday, November 17 from 7PM to 11PM. Download This Form To Register...

"Happy Birthday...happy birthday":
Kelly Osborne (26), Marla Maples (47), Duran Duran's Simon LeBon (52), Roberto Benigni (58), John Cleese (71), Ruby Dee (86), Ralph Kiner (88) and Nanette Fabray (90)...

Timeline Countdown: Game 1 of the World Series starts tonight, 4 nights until Halloween, 11 days until standard time and 29 days until Thanksgiving...