Thursday, October 14, 2010

A Record High For Internet Advertising...

The full internet impact hasn't been felt yet but it's getting there. Take the results of a new study released by Digital Life for example, which finds that 61% of people worldwide use the internet daily, compared to 54% for television, 36% for radio and 32% for newspapers. When people find a relatively new medium like the internet, advertisers will find those people and look for more of them by advertising. That's exactly what happened in the first half of 2010. The Interactive Advertising Bureau (IAB) reports that internet advertising reached a record high $12.1 billion in the first six months of the year. That figure is up 11.3% from the same period in 2009...

IAB President/CEO Randall Rothenberg says "Consumers' appetite for immersive online experience is limitless as technological innovation and creativity give rise to new forms of entertainment and information and the digital age. This report highlights marketers' ongoing adoption of interactive media to build brands - and that's only going to continue." Search advertising still gets the largest percentage of overall interactive spending (47%) for the first half of the year. Search brought in more than $5.7 billion, up 11.6% from the first half of 2009. Display advertising in the form of banners, rich media and digital video, and sponsorships - added up to more than $4.4 billion in H1 2010, up 16% from 2009 and digital video saw record growth, up 31% year-over-year...

While internet advertising is on pace for its best year ever and revenue is up 14% compared to one year ago for a first half-year record of $12.1 billion, the radio industry revenue gain for the same half-year period is $8.2 billion for a 6% gain...

10 Timeline Memories:
1.1926] Published on this date: "Winnie-the-Pooh" written by A.A. Milne...
2.1947] Breaking barriers: Air Force test pilot Chuck Yeager becomes the 1st person to break the sound barrier...
3.1960] Peace be with you: Democratic presidential candidate John F. Kennedy suggests formation of a Peace Corps during a speech at the University of Michigan...
4.1962] Crisis begins: The Cuban Missile Crisis begins and won't end until November 20th. The world walks a nuclear tightrope...
5.1964] Peace prize: Martin Luther King Jr. wins the Nobel Peace Prize...
6.1973] The Hall of Fame awaits: Willie Mays gets his last hit as the Mets beat the Oakland A's in game 2 of the World Series, which Oakland will win...
7.1977] "Happy Trails": Bing Crosby is the victim of a fatal heart attack at 74...1990] Leonard Bernstein, a heavy smoker, dies at 72 of emphysema...
8.1979] You say hello and I say goodbye: Wayne Gretzky of the Edmonton Oilers scores the first of his NHL record 894 goals in a home game against Vancouver...1985] Joe Namath's #12 is retired as the Jets beat Miami 23-7 on Monday Night Football...
9.1984] Sparking both leagues: Detroit Tiger manager Sparky Anderson becomes the 1st manager to win 100 games and a World Series in both leagues...
10.2003] Guilty as charged: John Allen Muhammad pleads innocent to murder in the Washington-area sniper case. He is later convicted and sentenced to death...

Music Memories:

Commentary:
The Tampa Bay Radio Reunion is set for Saturday, November 6, 2010. Please RSVP to Sandy Hall at swoodworth@embargmail.com or call 813-205-5247. Sandy is looking for a headcount for the reunion. Tedd Webb adds that "If you missed it last year, you missed a good one, so pass along the info and come swap lies and have a few brews." The reunion will start at 2 PM...

"Happy Birthday...happy birthday":

Usher (32), Jim Rome (46), Joe Girardi (46), Isaac Mizrahi (49), Justin Hayward (64), Art Shamsky (69), Ralph Lauren (71), John Dean (72), Roger Moore (83) & C. Everett Koop (94)...

Timeline Countdown: 14 days until the World Series begins, 18 nights until Halloween, 24 days until standard time & 42 days until Thanksgiving...
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