Tuesday, October 19, 2010

Radio Gets Political Runoff From Television...

The people who know - call them political spend analysts, have television receiving $3 billion or more during this highly charged political season, which officially ends on November 2, two weeks from today. This would be a record breaker in terms of political spend for television. Radio will not be breaking any records but there has been an increase in political advertising in the last week. This typically happens as we near election day, according to analysts. That's when politics goes to the bullpen for radio...

According to RBR the hot political markets for radio include: Los Angeles, Chicago, New York, Orlando and San Francisco. Beyond that top 5 ranking are smaller markets like Sacramento, Hartford, Columbus (OH) and West Palm Beach. The greatest weekly change in percentage of market revenue ranking has these top 5 markets: Tallahassee, Panama City, Wausau, La Crosse and Wilkes Barre...

It should be noted that broadcast TV typically receives 60% of all political ad dollars and normally 75% of political advertising comes in the 7 to 8 weeks leading up to the elections. With so many big elections coming up and such hot issues on the ballot, radio hopes to get a bigger political runoff from television than it usually does...

10 Timeline Memories:
1.1873] Football rules: Yale, Princeton, Columbia and Rutgers universities draft the first code of American football rules. Rule number one: outscore your opponent...
2.1960] Cuba banned: The United States imposes an embargo on exports to Cuba. All that stuff is about to go by the wayside - a good thing especially if it means getting Cuban cigars...
3.1969] Effete feat: VP Spiro T. Agnew calls anti-Vietnam protesters "an effete corps of impudent snobs" which is better than a "nattering nabobs of negativism" I think...
4.1973] Tapes, what tapes?: President Richard Nixon rejects an Appeals Court demand to turn over the Watergate tapes...
5.1977] Psst, it's the SST: The supersonic Concorde makes its first landing in New York City, shattering windows at Archie Bunker's house...
6.1987] Stock market crash: The Dow Jones plunges 508 points or 22.6 percent, its second biggest percentage drop...
7.2002] Washington sniper strikes again: A 37-year old man is seriously wounded outside a steakhouse in Ashland (VA) in the latest attack by the Washington-area sniper...
8.2004] The bloody sock: Curt Schilling, bloody sock and all, pitches the Red Sox to a 4-2 win over the Yankees, setting up a winner-take-all game 7 for the ALCS showdown. The Sox win the World Series that year...
9.2004] Baghdad bullies strike: Insurgents in Iraq abduct Margaret Hassan, the local director of CARE International from her car in Baghdad. Hassan is later murdered by her captors...
10.2005] Defiant till the end: Saddam Hussein pleads innocent to charges of premeditated murder and torture at his trial in Baghdad...

Music Memories:

Commentary: Time is running out to RSVP Sandy Hall if you're planning to attend the Tampa Bay Radio Reunion on Saturday, November 6, 2010. Sandy's email address: swoodworth@embargmail.com or you may call her: 813-205-5247. The reunion will start at 2PM. And remember what Tedd Webb says: "If you missed it last year, you missed a good one. Come swap some lies and have a few brews." ...

"Happy Birthday...happy birthday":
Chris Kattan (40), Amy Carter (43), Ty Pennington (45), Evander Holyfield (48), Jennifer Holliday (50), Jeannie C. Riley (65), John Lithgow (65), Peter Max (73) and John le Carre (79)...

Timeline Countdown: 9 days until the World Series opener, 13 nights until Halloween, 19 days until Standard Time and 37 days until Thanksgiving...

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