Trust in radio and television has returned, according to a new study by Audio Graphics and that trust spreads across all age groups. Only two years ago social network websites were the top source of trust with a whopping 45.7% while TV and radio stood at 7.3% among 12-44 year olds and the numbers were worse among 45-55+ year olds - 54.2% to 6.03%. When questioned about trust in sources of information on October 1, 2010, respondents trusted social networks most by 42.4% with radio and television at 31.6% among 12-44 year olds and those numbers are 53.6% and 26.4% among 45-55+ year olds respectively. So why did those numbers change in just two years???
Ken Dardis, Audio Graphics president offers this opinion: "In 2008 people were coming out of the internet's early learning curve. Survey respondents were from internet radio's audience (who commonly show a higher understanding of "tech"), and they were beginning to feel competent online like the general public. Social networks were still very new - and praised with promise. Expectations were high (think buzz of podcasts in 2004). Over the course of two years, many online actions have now become intuitive to a much larger portion of the population. Not only have the wonders of the internet been seen, but the warts of privacy invasion and advertising saturation have caused the net to lose some luster. People also now know that there is a large amount of garbage content online. Enter the familiar - TV and radio...
Dardis says his new survey (Survey 50) shows trust is returning to radio and TV. Industry executives should not let it slip away again. I say - what he said...
10 Timeline Memories:
1.1879] Lighting the way: Thomas Edison invents a workable electric light at his laboratory in Menlo Park (NJ)...
2.1945] Wedding Bells: Argentine military officer and politician Juan Peron marries actress Evita...
3.1959] Crazy Guggenheim: The Guggenheim Museum, designed by Frank Lloyd Wright opens to the public...
4.1973] Lending an ear: John Paul Getty III's ear is cut off by kidnappers and sent to a newspaper in Rome. It doesn't arrive until November 8 with postage due...
5.1973] Safety first and second: Fred Dryer of the Los Angeles Rams becomes the first and last player in the NFL to score two safeties in a 24-7 win over Green Bay...
6.1975] Waving it fair: Carlton Fisk wins Game 6 of the World Series between the Red Sox and Reds with his dramatic homerun and cool body language...
7.1988] Guilty as charged: A federal grand jury in New York indicts former Philippine President Ferdinand Marcos and his wife Imelda on charges of fraud, racketeering and owning too many shoes...
8.1992] Released on this date: Madonna's erotic photo book "Sex" is released with 500,000 copies sold in the first run. A-Rod buys 499,999 copies...
9.1998] Getting out the broom: Following a 4-game sweep of San Diego in the World Series, the Yankees set a major league record of 125 wins for a regular and post-season combined...
10.2003] Plugged In: Invoking a hastily-passed law, Florida Gov. Jeb Bush orders a feeding tube reinserted into Terri Schiavo, the brain-damaged woman at the center of a bitter right-to-die battle...
Music Memories:
- 1958] Recorded on this date: "True Love Ways", "It Doesn't Matter Anymore" & "Raining in My Heart". This is Buddy Holly's final recording session...
Commentary:
It's the best inside operational radio book I've ever read. The book is KHJ: Inside Boss Radio. Ron Jacobs has written an ultimate chronicle of what it feels like to program a radio station. Ron takes you from the first day he walked into KHJ, to the glory days of one of the most famous radio stations of all-time. I especially love the staff memos he includes in the book. For additional information on the book and accompanying CDs, click here...
"Happy Birthday...happy birthday":
Kim Kardashian (30), Frann Vettor Gray (39), Mark Driscoll (39), Carrie Fisher (54), Patti Davis (58), Benjamin Netanyahu (61), Judge Judy (Sheindlin) (68), Elvin Bishop (68), Steve Cropper (69), Manfred Mann (70), Whitey Ford (82) and Joyce ('Honeymooners') Randolph (86)...
Timeline Countdown: 7 days until the World Series opener, 11 nights until Halloween, 17 days until standard time and 35 days until Thanksgiving...
