A new survey of buyers says there's been a "relapse" in confidence about the economic recovery yet the study by STRATA reports that there's no barrier to digital buys. For the first time since their digital surveys started, the majority of agencies are saying they see no obstacle to increasing digital spending. In the previous survey, they said lack of advertiser demand was the largest obstacle. More than 80% of agencies said in the Q3 survey that they are focusing more on digital this year than last year - up 17% from the Q1 survey...
Agencies are most likely to use Google and Yahoo (81%) when they buy digital but radio, print and TV sites are getting business too. In dollars, search engines get 79.4% of online ad spending, while social media brings in 65.1% and news websites are third at 36.5%. Within social media, Facebook alone brings in 87.9% of dollars spent. The Q3 survey also found that ad agencies are not optimistic about the economy in the short term. Thirty-three percent of those polled don't anticipate strong growth for the economy or their own businesses until at least the middle of 2011 and 47% see clients keeping the same budgets as last year...
A new Borrell Associates study "gauges mobile-proximity-based advertising at $200 million this year, swelling to $760 million in 2011 and springing to $6 billion by 2015. Almost 97% of the expenditures, however, is likely to be placed by national chains, not by smaller local businesses. An interesting phenomenon is that one-third of smartphone users who access retail information on their devices are generally unreachable by any other medium - newspapers, yellow pages, radio or TV. With more and more people staring into small screens as they shop, could this foretell that mobile devices might be the most powerful way to influence wallet-ready consumers?"...
10 Timeline Memories:
1.1944] 'I Shall Return': Those were the words uttered by General Douglas MacArthur when he stepped ashore in the Philippines, 2 1/2 years after he made the famous quote...
2.1968] Wedding Bells: Former first lady Jacqueline Kennedy marries Greek shipping magnate Aristotle Onassis...
3.1973] Nixon cans Cox: Special Watergate prosecutor Archibald Cox is fired by President Richard Nixon. Attorney General Elliot Richardson and Deputy Attorney General William Ruckelshaus resign in protest...
4.1976] No more house calls in New York: The Nets sell Julius "Dr. J" Erving to the Philadelphia 76ers...
5.1977] Rock & Roll tragedy: Three members of Lynyrd Skynyrd (Steve Gaines, 28, Cassie Gaines, 29, and Ronnie Van Zant, 29) die in the crash of a chartered plane near McComb (MS)...
6.1979] JFK remembered: The John F. Kennedy Library opens in Boston...
7.1992] The World Series in Canada, eh?: In the first WS game to be played outside the U.S., Toronto beats Atlanta 3-2. Toronto will win the series...
8.2004] Down but never out: The Red Sox come from a 3 game deficit to win 4 straight over the Yankees to win the AL pennant. They go on to win the World Series too...
9.2004] Chipped: U.S. Army staff sergeant Ivan "Chip" Frederick pleads guilty to helping plan the deadly U.S. embassy bombings in Africa in 1998 that killed 224 including 12 Americans...
10.2005] The defense rests forever: A defense lawyer in Saddam Hussein's mass murder trial is abducted from his office and found murdered hours later...
Music Memories:
- 1955] Live from Brooklyn High School in Cleveland: Bill Haley & the Comets and Elvis Presley perform on the same bill at Brooklyn High School near Cleveland. This is what Elvis was singing in 1955 - this is what Bill Haley probably played that night...
- 1962] Released on this date: "Big Girls Don't Cry" - Four Seasons...1973] "The Joker" - Steve Miller Band...
- 1978] Debuted on this date: The Police debut at CBGB's. It's the band's first U.S. concert. They came back in '79...
Commentary:
Tom Bosley, 83, died on Tuesday morning (10-19) following a long battle with lung cancer. Bosley was best known for playing "Mr. C.", Howard Cunningham on "Happy Days." In addition to enjoying a long career on television in such shows as "Father Dowling Mysteries" and the "Hallmark Hall of Fame", Bosley was one of the most sought-after voice-over announcers...Join host Marla Sitten and award-winning songwriters Dave Gibson, Wynn Varble and Chris Wallin for a fall songwriting seminar at Jim Oliver's Smoke House in beautiful Monteagle, Tennessee, November 5 - 7, 2010. Visit TheSmokeHouse.com for additional information...
"Happy Birthday...happy birthday":Snoop Dogg (39), Keith Hernandez (57), Tom Petty (60), Wanda Jackson (73) and Baseball Hall of Fame pitcher, Juan Marichal (73)...
Timeline Countdown: 8 days until the World Series opener, 12 nights until Halloween, 18 days until standard time and 36 days until Thanksgiving...
