Edison Research says "we are truly witnessing a sea change in how mainstream consumers communicate." Edison is referring to the phenomenon of social networking. Among some of Edison's findings in a recent study show that social networking has doubled from 24% to 48% from 2008 to 2010. "Even more remarkable, as social networking has entered the mainstream, it has also quickly become not just an occasional diversion but a habitual part of American life." 30% of users that check their sites and services several times a day, has gone from 18 million to 39 million in one year...
More women than men are social networkers - 57% to 43%. Although all age groups are represented, most of the women are 18-34, the demo that radio screams for. "Americans with "the social habit" are watching significantly less traditional television, but potentially consuming (and sharing) more "video" through alternative means. Pandora is already the dominant online audio brand with frequent social networkers. These consumers' propensity for posting status updates and other content, combined with Pandora's recent movies to integrate with Facebook, will likely position Pandora as the dominant music discovery brand online." ...
Not good news for terrestrial radio, that last part, and if you haven't yet integrated Facebook and Twitter into your website or opened an account - do it now. The social network tipping point for me was when TV, never first in anything, jumped all over it...
10 Timeline Memories:
1.1915] The straphanger is born: The BMT begins subway service from Brooklyn to Manhattan…
2.1937] Bombs away: Joe Louis makes the clock strike 12 for “Cinderella Man", James J. Braddock by taking the heavyweight title from him with a KO in the 8th round. Kill the audio unless you know German...
3.1944] GI Bill of Rights: FDR signs the GI Bill of Rights, authorizing a broad package of benefits for WWII veterans...
4.1945] Bloody battle: The WWII battle for Okinawa ends with 12,520 Americans and 110,000 Japanese killed in the 83-day campaign...
5.1969] ‘Happy Trails’: Judy Garland dies from an overdose of sleeping pills at 47…1987] Fred Astaire dies from pneumonia at 88...2008] George Carlin dies of heart failure at 71...
6.1970] Too young to drink but old enough to fight and vote: President Richard Nixon signs a measure lowering the voting age to 18. These kids want to vote at 16!!!
7.1977] Serving the time: Former Attorney General John N. Mitchell begins serving a sentence for his role in the Watergate cover-up...
8.1981] Guilty as charged: Mark David Chapman pleads guilty to killing John Lennon…
9.1987] The end of 'The Franchise': After spending over two weeks training for a comeback with the Mets, Tom Seaver retires, finishing his Hall of Fame career with 311 victories -- 198 wearing a Met uniform...
10.1992] What were the Supes thinking?: The Supreme Court unanimously rules that hate-crime laws that ban cross-burning and similar expressions of racial bias violate free-speech rights...
Music Memories:
•1959] Released on this date: "Memphis" - Chuck Berry...1963] "Wipe Out" - Surfaris...1963] "Fingertips" - Little Stevie Wonder...1968] "Classical Gas" - Mason Williams...1973] "Living in the Material World" LP - George Harrison...
•1990] Live from Yankee Stadium: From that performance, Billy Joel's in a "New York State of Mind"...
"Happy Birthday...happy birthday":
Carson Daly (37), Amy Brenneman (46), Cyndi Lauper (57), Lindsay Wagner (61), Meryl Streep (61), Todd Rundgren (62), Howard Kaylan (63), Peter Asher (66), Kris Kristofferson (74) and Ralph (John Walton) Waite (82)...
Timeline Countdown: 12 days until July 4th, 31 days until the MLB All-Star game and 33 days until NFL training camps start opening...
