(Weekend Edition)
For those who believe that music is dead, put the black clothes back in the closet. There will not be a funeral today. Naysayers have been trying to bury the music of today by failing to see that the old methods of exposing and selling music moved to a new address. YouTube, iTunes, Online and now Mobile fuel the exposure and sales of music today. The latter two sources are forecast to rise 15% in 2010 to 8.3 billion hours, compared to only a 9% increase in 2009. AccuStream Research supplies the forecast along with the news that total listening hours are forecast to expand 22% in 2011. Ad supported listening hours are forecast to improve 20% this year but as inventory sellout rates continue to increase, royalty rates are reset and mobile platforms achieve greater scale...
The Online and Mobile Music Spins and Media Spend: 2010 - 2012 report notes that audio and video ad sales make up about 50% of total media spend made against Internet radio, generating market value of $168 - $190 million in '09 including all paid placement, from banners to rich media executions. Sellout is forecast to reach 55% and generate $135 million in 2010 (audio and video media buys alone), a 41.6% growth spike; the market grew by 13.9% in 2009. So what's in it for terrestrial radio? AccuStream says that this year's estimates acknowledge much greater emphasis being made by terrestrial broadcasters with online extensions to implement a highly localized sales strategy...
The music listening curve has now reached mobile radio. You can look for the mobile music media spend to grow from the $6.7 million forecast for 2010 along with an increase in listening hours. Mobile provides out-of-home listening and together with the Internet, provides the whole package. And then there's satellite. Terrestrial radio has to work that much harder to compete...
10 Timeline Memories:
1.1812] If it’s 1812 there must be a war: The War of 1812 begins as the U.S. declares war against Great Britain. The conflict begins over trade restrictions (6/18)…
2.1910] Dad's day: Father's Day is celebrated for the first time in Spokane (WA) (6/19)...
3.1934] Beware the FCC: Congress establishes the Federal Communications Commission (FCC). The original duties of the FCC were to: "regulate interstate and foreign communications in the public interest." Regulating the airwaves came later (6/19)…
4.1948] Debuted on this date: Columbia Records unveils its new long-playing 33 1/3 rpm phonograph record (6/18)…
5.1953] On the hot seat: Julius and Ethel Rosenberg are executed by electric chair at Sing Sing on charges of conspiring to pass U.S. atomic secrets to Russia, although their sons have been fighting to free their names for years (6/19)…
6.1963] Hotline 5-5300: The U.S. and Soviet Union sign an agreement to set up a hotline between the two superpowers (6/20)...
7.1975] Debuted on this date: "Jaws" premieres and becomes the big summer blockbuster (6/20). Most of the exteriors are shot on Martha's Vineyard where the water was still cold...
8.1977] Battling Billy: Billy Martin accuses Reggie Jackson of loafing in rightfield during a game against the Red Sox at Fenway. Martin pulls him out of the game and then the fun begins. Players and coaches have to separate the two as they fight in the Yankee dugout on live TV. Just another day at the office for the Yankees (6/18)…
9.1983] Ride Sally Ride: Astronaut Sally K. Ride becomes our first woman in space as she and 4 other colleagues blast off aboard the space shuttle Challenger. This is the same Challenger that will explode later in January, 1986. Sally was not aboard that time and is now retired from the space program (6/18)…
10.1984] Talk can be deadly: Denver Talk Radio host Alan Berg is shot to death outside his home. Two white supremacists are convicted of civil rights violations in the slaying (6/18)…
Music Memories:
•1965] #1 on this date: "Mr. Tambourine Man" - Byrds (6/20)...1966] "Paperback Writer" - Beatles (6/19)...1977] "Got to Give It Up (Part 1)" - Marvin Gaye (6/20)...
•1969] Record breaker: Jimi Hendrix earns the largest paycheck (to date) for a single show when he earns $125,000 for a single set at the Newport Jazz Festival (6/20)...
•1971] Signed, Sealed & Delivered: Don Kirshner (Monkees, Archies) signs a group called Tomorrow. One of the members of the group is Olivia Newton-John (6/19)...1980] David Geffen's 1st signing on his new Geffen label is Donna Summer. Donna had already had her biggest hits on Neil Bogart's Casablanca label (6/19) ...
•1973] Anniversary Special: "American Bandstand" celebrates its 20th anniversary with a 90-minute special starring Little Richard, Paul Revere & the Raiders, Cheech and Chong & Three Dog Night (6/20). Here's the full version of the theme song by Barry Manilow...
Commentary:
Paul Power notes that 20th North Shore Cancer WALK, one of the largest single day fundraising events on the North Shore is coming up this Sunday (6/20). This year the event will become a WALK/RUN. Both events start at Salem (MA) Willows Park. Online registration for the RUN is closed but you can still participate the day of the race by registering at the RUN tent from 8am to 10:30am. Paul is walking on behalf of his late mother...Congratulations to WCBS-FM, #1 in the latest Arbitron. This was a long time in coming...
"Happy Birthday...happy birthday": (6/18) Isabella Rossellini (58), Carol Kane (58), Roger Ebert (68), Paul McCartney (68) and Baseball Hall of Famer Lou Brock (71)...(6/19) Paula Abdul (48), Kathleen Turner (56), Ann (Heart) Wilson (60), Phylicia Rashad (62), Salman Rushdie (63), Elaine aka "Spanky" McFarlane (68), Tommy Devito (Four Seasons) (74) and Gena Rowlands (80)...(6/20) Nicole Kidman (43), John Goodman (58), Lionel Richie (61), Bob Vila (64), Anne Murray (62), Brian Wilson (68), John Mahoney (70), Danny Aiello (77), Martin Landau (79) and Olympia Dukakis (79)...
Timeline Countdown: 2 days until Father's Day, 3 days until Summer and 16 days until July 4th...
