Ad Growth For Terrestrial Radio - No Growth For HD...

The headlines give terrestrial radio at least some temporary hope in its fight for survival: PWC: Radio Returns To Growth In 2010, Radio Reach Remains 239 Million, MediaGuide: Big Gains In Auto Spots, etc. etc...All good things for terrestrial radio in 2010. The forecast for HD Radio isn't quite as encouraging. It's actually pretty lousy, according to Pricewaterhouse Coopers. In its observation on the industry PWC says that HD Radio "does not offer much content beyond standard radio" and that "niche channels" will become more widely available over the next few years. The report says, "While we do not expect HD Radio to match the offerings of satellite, it will become a competitor to satellite radio." PWC cites some factors "hampering growth" for HD: "The prices of the receivers must come down. There must be a significant number of niche channels not available on tradition radio and HD Radio must become a more common feature of new cars. Until those impediments have been surmounted, we do not expect HD Radio to have a major impact on the radio industry." In other words - back to the drawing board, HD Radio...
And how will HD Radio's "competition" fare? PWC says satellite radio ad spending is projected to rise to $110 million by 2014, up from $61 million in 2009. That's a 12.5% compound annual increase. Satellite subscription spending is expected to expand to $4.1 billion in 2014, up from $2.5 billion in 2009, a 10% compound annual increase. Terrestrial radio which according to RADAR ratings has 239 million listeners, is returning to growth in 2010, driven by political ads and a rebound in car advertising in the U.S. PWC predicts that terrestrial radio advertising will rise at 3.5% compound annual growth through 2014, reaching $18.5 billion. PWC projects a 4.6% annual growth rate for the total radio market - terrestrial and satellite. They look for a bump to $21 billion in 2014 from $16.8 billion in 2009. Online advertising will gain 10.7% to $568 million in 2014 from $342 million in 2009...
To sum up: Terrestrial, Satellite & Internet aren't going anywhere but up. HD Radio?: cue the vuvuzelas...

10 Timeline Memories:
1.1883] Ladies Day: The New York Gothams (Giants) admit all ladies to the game free, creating the first “Ladies Day” in baseball…
2.1893] Buy me some peanuts and: Fritz Rueckheim invents Cracker Jack…
3.1932] Debuted on this date: The Ford Motor Company is incorporated…1952] "Anne Frank: Diary of a Young Girl" is published in the U.S…1960] Alfred Hitchcock’s "Psycho" premieres in New York City…
4.1978] Talkin’ Baseball: Tom Seaver, now a member of the Cincinnati Reds, no-hits the Cardinals 4-0. Sure, now he does it…1981] The Chicago Tribune buys the Chicago Cubs from the P.K. Wrigley Chewing Gum Co. for $20.5 million. Wrigley throws in a lifetime supply of gum for every employee of the Chicago Tribune but doesn’t guarantee to double the pleasure of Cub fans. The Tribune no longer owns the team...
5.1987] Take that: A jury in New York acquits Bernhard Goetz of attempted murder in the subway shooting of 4 youths who he said were about to rob him. He is convicted of illegal possession of a weapon. Goetz ran for public office in Manhattan a few years ago but lost…
6.1992] Guilty as charged: Former Defense Secretary Caspar Weinberger is indicted on felony charges in the Iran-Contra affair. He will later be pardoned by President George H.W. Bush (41)…
7.1996] ‘Happy Trails’: The legendary “Voice of the Yankees“, Mel Allen, dies at 83. Mel had open heart surgery several years earlier and had been in poor health…
8.1996] Vote for me or else: Russian voters go to the polls in their first independent presidential election. The result is a runoff between President Boris Yeltsin, the eventual winner, and a Communist challenger...
9.2000] Wedding Bells: Federal regulators approve the merger of Bell Atlantic and GTE Corp., creating the nation’s largest local phone company: Verizon on June 30...
10.2004] Rebuffing the Prez: The independent commission investigating the 911 attacks says no evidence existed that al-Qaida had strong ties to Saddam Hussein…

Music Memories:

• 1967] 1st Pop Music festival: The First Annual Monterrey International Pop Music Festival draws a quarter of a million fans, watching the debut of Jimi Hendrix and 32 other acts including the Mamas & Papas, Simon & Garfunkel, Janis Joplin & Buffalo Springfield...
• 1970] The second Pop Music festival: Woodstock Ventures, the sponsors of the original 'Woodstock', announce a loss of more than $1.2 million on the 1969 festival...

"Happy Birthday...happy birthday":
Phil Mickelson (40), Laurie Metcalf (55), Gino Vannelli (58), Roberto (no mas) Duran (59), Derek Sanderson (64), Joan Van Ark (67), Eddie Levert (68) an original member of the O'Jays & Lamont Dozier (69)...

Timeline Countdown: 4 days until Father's Day, 5 days until summer and 18 days until July 4th...