Radio got the bulk of media ad money back in April after the disasterous Gulf oil spill occured. BP chose radio to deliver their regrets for the spill by running nearly 3,000 (2,934) spots per week, followed by cable (991) and TV (799). Since then Media Monitors now report that cable (1,639) has replaced radio as BP's first media choice for its message, followed by TV (1464) and then radio (1459). That was the ad placement for 6/8-6/14. If as Marshall McLuhan once claimed, 'The Medium Is The Message', then despite BP's ad support, the message is not getting through according to a recent USA Today/Gallup Poll...
The poll conducted June 11-13 proves that BP's message is not working. 59% polled want BP to pay all losses, even if it goes out of business, 38% want BP to pay as much as it can afford while remaining viable. Keep in mind this survey was done before the $20 billion BP payback was announced. And how does the public feel about the job the president is doing in dealing with BP? A resounding 71% feel the president is not tough enough with BP. The majority of Americans (53%) rate Obama's handling of the spill as "poor" or "very poor", compared with 81% who give BP the same rating...
There seems to be a swing from the apology message BP was running to Gulf locals who say that claims are being met and everything is being done as quickly as possible. BP assures that they care about the "small people"
10 Timeline Memories:
1.1775] Hunker at Bunker: The Battle of Bunker Hill is waged near Boston during the Revolutionary War…
2.1885] Who’s that lady?: The Statue of Liberty arrives in New York Harbor aboard the French ship Isere…
3.1941] First TV CP: WNBT-TV (now WNBC), channel 4, New York City is granted the first construction permit to operate a commercial TV station in the country. The station signs on July 1, 1941…
4.1950] I left my heart in San Francisco and my liver in Kansas City: 44-year old Ruth Tucker receives the first kidney transplant in a 45-minute operation in a suburban Chicago hospital. Unfortunately Ms. Tucker was supposed to get a new liver (kidding)...
5.1960] Teddy launches #500: Ted Williams hits a two-run shot to help the Red Sox beat the Indians 3-1. That home run gives Williams 500 as the “Splendid Splinter” becomes only the 4th player with 500 home runs…
6.1961] Dancing defector: Soviet ballet dancer Rudolf Nureyev defects to the West while his troupe performs in Paris...
7.1972] The floodgates open up at Watergate: President Richard Nixon’s downfall begins with the arrest of 5 burglars inside Democratic national headquarters in Washington, D.C.’s Watergate complex…
8.1994] This is A.C., I got O.J. in the car: After leading the LAPD on a crawl-like chase through Southern California, O.J. Simpson is arrested and charged with the murder of his ex-wife Nicole Brown and Ronald Goldman…
9.2005] Guilty as charged: Dennis Kozlowski, former Tyco CEO is convicted of misappropriating Tyco’s corporate funds, among other charges. Kozlowski is serving 8 to 25 years in upstate New York. He has a parole hearing coming up in April 2012...
10.2008] Celtic Pride: The Boston Celtics win their 17th NBA championship by beating the Los Angeles Lakers in 6 games. Can they do it again? Game 7 is tonight...
Music Memories:
•1967] Released on this date: "Carrie Anne" - The Hollies...1972] "Brandy" - Looking Glass...
•1967] Live from Central Park: Barbra Steisand performs at a free concert...
•1972] #1 on this date: "The Candy Man" - Sammy Davis Jr...
"Happy Birthday...happy birthday":
Venus Williams (30), SNL's Will Forte (40), Greg Kinnear (47), Thomas Haden Church (50), Joe Piscopo (59), Barry Manilow (67), Newt Gingrich (67) and tennis journalist Bud Collins (81)...
Timeline Countdown: 3 days until Father's Day, 4 days until summer and 17 days until July 4th...
