A new Forrester Research Report shows that radio listening over the last 5 years has dropped 15% due to web growth of 121%, according to the L.A. Times. Not only that but for the first time ever, the average American spends as much time online as watching TV offline - about 13 hours a week. The phenomenal growth in web consumption is due to a number of factors, including the most popular being email. About 92% of people use email and about 60% shop online. The online shopping percentage compares with about a third of people just 3 years ago. Almost half of all Americans use the web to share photos with friends and family. And social networking is catching up. About 35% use social networking websites, up from 17% three years ago. Doing more online means less time offline and most media forms have been affected with the exception of TV which grew 5%. Go figure...
In addition to the 15% loss of radio listeners, print newspaper reading has dropped 26% and reading printed-on-paper magazines has fallen 18%. While people 30 and under have spent more time on the internet (12 hours) than other media forms for several years, Forrester's survey shows that this is the first year that people in older age groups are also doing so. The amount of time spent on the internet for personal uses doesn't tail off among older groups until the age of 66...
The survey questioned about 30,000 but did not address internet radio or satellite listening and did not address directly whether people who are watching video on their televisions consider themselves to be watching TV or using the internet. It's still a warning for all other media forms to beware of the growing giant among us...
10 Timeline Memories:
1,1799] “Happy Trails“: George Washington dies from a throat infection at his home in Mount Vernon (VA) at 67…
2.1911] Polarized: Norwegian explorer Roald Amundsen become the first man to reach the South Pole…
3.1946] Welcome, now move: The United Nations General Assembly votes to establish the U.N. headquarters in Manhattan. In celebration of this day, can we now get them to move???
4.1947] Y’all start your engines: The National Association for Stock Car Auto Racing (NASCAR) is founded in Daytona Beach…
5.1955] Debuted on this date: The Tappan Zee Bridge opens to traffic…1977] “Saturday Night Fever” starring John Travolta has its world premiere…
6.1972] Mooned: Eugene Cernan is the last person to walk on the moon, after he and Harrison Schmitt complete the third and final extra-vehicular activity (EVA) of Apollo 17…
7.1981] Grabbing the Golan: Israel annexes the Golan Heights, seized from Syria in 1967…
8.1999] Peanuts stripped: Charles M. Schulz announces he is retiring the ‘Peanuts’ comic strip…
9.2000] Wedding Bells: The FTC unanimously approves the $111 billion merger of America Online and Time Warner, the latter’s worst decision…
10.2008] Shoe business: President George W. Bush dodges shoes thrown at him by an Iraqi journalist who apparently didn’t want the U.S. in his country…
Music Memories:
- 1961] Gold Standard: "Big Bad John" - Jimmy Dean...
- 1970] Number One on this date: "The Tears of A Clown" - Smokey Robinson & Miracles...
- 1968] Released on this date: "Crimson & Clover" - Tommy James...1974] "Lady" - Styx...1979] "London Calling" - The Clash...
- 1999] Number One this century: "You've Lost This Lovin' Feeling" -
Righteous Brothers. BMI announces in 1999 that the song is the number one composition on the performing rights group's list of "Top 100 Songs of The Century"...
"Happy Birthday...happy birthday":
Bill ("Oops") Buckner (61), Dee Wallace (62), Dawn's Joyce Vincent Wilson (64), Patty Duke (64) & Abbe Lane (78)...
Timeline Countdown: 7 days until winter, 9 days until Festivus, 11 days until Christmas, 17 nights until New Year's Eve and 25 days until the NFL Wild Card Playoffs...
