Wednesday, December 1, 2010

New Study Discloses Media Usage By Format...

Advertisers looking for cross-media exposure would be wise to examine the results of the new "National Radio Format Report" conducted by the Media Audit. The research company says findings "suggest that those looking to bolster radio advertising revenue should take note that not all radio formats compete against other media, such as TV, newspaper, outdoor and the internet in the same manner." Media Audit found that Dance CHR listeners spend the most time online daily for a total of 4.5 hours. Slightly less than half (48%) of that format's listeners are between 18 and 24. That group spends even more (5 hours, 45 minutes a day) time online. Hispanic radio listeners spend the least amount of time online but they spend more time listening to radio (2 hours and 45 minutes) 15% more than the average for all U.S. adults...

Urban AC listeners spend the most time watching TV, 4.5 hours, compared to 3.5 hours for the average U.S. adult. Public radio listeners spend just 2 hours, 40 minutes a day with TV (not noted is whether they're just watching PBS). Rock and Sports listeners get the most exposure to outdoor ads. These are people who do a lot of driving. Rock listeners are in the car an average of 1 hour, seven minutes each day. That's 27% higher than the average for U.S. consumers overall, while Sports listeners drive for an hour and 10 minutes per day. When respondents were asked to name a single station they listen to "most often", News/Talk was the leader, followed by Public Radio, Country, CHR, Sports, Hispanic, Urban AC, AC, Classic Rock, Rock, and Dance CHR...

The Media Audit conducted its surveys in 80 cities, talking to more than 113,000 respondents between January 2009 and March 2010. This study should be especially helpful for advertisers who are undecided about where to put their dollars with so many choices now available...

10 Timeline Memories:
1.1824] Flip a coin: With no candidate receiving a majority of the vote in the Electoral College, the House of Representatives decides that John Quincy Adams should be chosen president over Andrew Jackson and Henry Clay
2.1914] First in service: The first service station opens in Pittsburgh
3.1917] Boy’s Town: Father Edward Flanagan opens “Boy’s Town” in Nebraska, a farm village designed for wayward boys. In 1979 it became co-ed. The Hollies‘ hit “He Ain’t Heavy, He’s My Brother” was written as a tribute to Boys Town…
4.1924] Hockey, eh?: The 1st pro hockey game in the U.S. is played at the Boston Arena with the Bruins beating the Montreal Maroons (not Morons) 2-1. Both teams had just joined the 7-year old NHL. Boston became the 1st U.S. team…
5.1955] No more ‘back of the bus’: Rosa Parks refuses to give her seat on a bus to a white man in Montgomery (AL), marking a milestone in the civil rights movement…
6.1973] “Happy Trails“: David Ben-Gurion, founding father of Israel and its first prime minister dies from natural causes at 87…
7.1992] Guilty as charged: In Mineola (LI) Amy Fisher is sentenced to 5 to 15 years for the shooting and serious wounding of Mary Jo Buttafuoco. The ‘Long Island Lolita’ was having an affair with Mary Jo’s husband Joey. Amy is now out and frankly we don’t care where Joey is...
8.1997] No choke: Golden State’s Latrell Sprewell chokes in practice…chokes his coach (P.J. Carlesimo) that is. He’s suspended for one year and the remainder of his 4-year, $23 million contract was terminated. Sprewell’s career ended in 2004. Carlesimo is still coaching…
9.1997] The name game: Westinghouse formally changes its name to CBS
10.2008] Bam names Hill: President-elect Barack Obama announces his national security team, including Hillary Rodham Clinton as secretary of state...

Music Memories:
  • 1957] Debuted on this date: Buddy Holly & the Crickets and Sam Cooke make their debuts on the 'Ed Sullivan Show'. Holly with "That'll Be The Day" and Sam Cooke with "You Send Me"...
  • 1982] Released on this date: Epic Records releases its all-time best-selling LP, "Thriller" - Michael Jackson, which fed all CBS Records employees for a few years, thank you very much...

Commentary:

The Third Annual voiceover mixer will be held Saturday, December 4 at Tonic, 727 Seventh Avenue in Manhattan. This is your chance to mingle with top voiceover industry people from around the world at the east coast's premiere networking event. Admission is free with your official RSVP by email. RSVP via Facebook will not guarantee admission. Click on here for more information...

"Happy Birthday...happy birthday":
Jared (Subway Hawker) Fogle (33), Sarah Silverman (40), Carol Alt (50), Treat Williams (59), Gilbert O'Sullivan (64), Bette Midler (65), Lee Trevino (71), Dianne Lennon (71), Woody Allen (75) and Billy Paul (76)...

Timeline Countdown: Happy Hanukah, 20 days until winter, 24 days until Christmas, 30 nights until New Year's Eve and 38 days until the NFL Wildcard Playoffs...