Tuesday, December 21, 2010

Online Ad Spending Passes Newspapers...

As bad as things got at one point, at least radio will not suffer the same fate the newspaper industry is suffering. 2010 will mark the first time marketers put more money into online advertising than newspapers, according to eMarketer. And that's not the only bad news for newspapers - there's more. A new study by The Reynolds Journalism Institute (RJI) shows that the iPad tops both the web and print for getting news. But there is some good news for the newspaper industry - oh wait - there isn't any good news for the newspaper industry. eMarketer says total newspaper spending, including advertising in print and online editions, will fall to $25.7 billion in 2010, a decline of 6.6%. Spending on print newspapers alone will fall more steeply to $22.8 billion. Online ad spending meanwhile, will rise to 13.9%, pushing U.S. online ad spending up to $25.8 billion by year's end...

Ad spending on newspapers is expected to continue its decline. eMarketer estimates that print newspaper spending has already been cut in half since 2006, and online has done relatively little to make up the difference. By contrast, total U.S. online ad spending will continue double-digit growth through 2014 when it will surpass $40 billion...

Regarding the iPad, no mobile device has done a better job in replacing newspapers. The RJI study shows that using the iPad to follow breaking news reports and current events is the most popular use for the device. Nearly all of the respondents (99%) indicated that they used their iPad for some period of time during a typical day to consume news. Next, according to popularity: leisure reading of books, newspapers and magazines (81.5%), browsing the web (80.8%) and then email (75.8%). The news apps that come closest to meeting user expectations include: The New York Times, USA Today, The Associated Press and The Wall Street Journal. These findings should be taken as a warning for radio. Although not one-dimensional like newspapers, if radio doesn't do all it can to incorporate social networks, the internet and mobile devices into it's regular fare, radio could become the newspapers of the future...

10 Timeline Memories:
1.1620] The Pilgrims are coming, the Pilgrims are coming: The Pilgrims aboard the Mayflower go ashore for the first time at present-day Plymouth…
2.1898] Glowing in the dark: Scientists Pierre and Marie Curie discover the radioactive element radium…
3.1913] A nine-letter word for a new puzzle: Crossword — published for the first time in the New York World…
4.1945] “Happy Trails“: General George S. Patton dies in Germany from injuries suffered in a car accident. Patton was 60…
5.1948] Erin Free: Ireland becomes an independent republic…
6.1968] To the moon Alice: Apollo 8 is launched on a mission to orbit the moon…
7.1970] Elvis the drug czar: Richard M. Nixon has a meeting in the Oval Office about fighting drugs with Elvis Presley, who will die from an overdose of drugs…
8.1978] Guilty as charged: Police in Des Plaines (IL) arrest John Wayne Gacy Jr. and begin unearthing the remains of 33 men and boys that Gacy will be convicted of murdering. Gacy is executed by lethal injection in May, 1994…1996] After two years of denials, House Speaker Newt Gingrich admits violating House ethic rules. He is soon replaced as House Speaker…
9.1988] Terrorism in the sky: 270 are killed when a Pan Am Boeing 747 explodes over Lockerbie, Scotland. A terrorist attack is responsible for one of the worst air tragedies ever…
10.2006] Marine murderers: Four Marines are charged with murder in the killings of 24 Iraqi civilians and four Marine officers are accused of failures in investigating and reporting the deaths…

Music Memories:

"Happy Birthday...happy birthday":
Keifer Sutherland (44), Ray Romano (53), Jane Kaczmarek (55), Chris Evert (56), Samuel L. Jackson (62), Carla Thomas (68), Jane Fonda (73), Phil Donahue (75) and Joe Paterno (84)...

Timeline Countdown: Winter starts today, 2 days until Festivus, 4 days until Christmas, 10 nights until New Year's Eve and 18 days until the NFL Wild Card Playoffs...

Posted by at