Radio Is losing Ground To Other Media...

The problem for radio is this - "There are only so many hours a day that consumers can spend watching TV, reading newspapers, surfing the internet. But as marketers may suspect, the time devoted to media is undergoing some not-so-subtle changes." You'll notice that eMarketer senior analyst Lisa E. Phillips, who made that quote didn't even include radio in her media choices. Consider this - in eMarketer's Annual Report of Media Usage, television and video (not including online video) is still in the driver's seat in Share of Time Spent per Day with Major Media by U.S. Adults, 2008-2010 with 40% in 2010 (flat from previous shares). The internet follows with 23.5% (a gain of 2% from 2008). Next comes radio at 14.5% (a loss of 1.5% from 2008). Mobile has gained 2.5% from 2008 to 2010 with a 7.5% share. Newspapers and magazines trail the media field with negative numbers. It should be noted that time spent listening to radio does not include streaming stations from the internet. That listening goes to the internet...

Some of the other highlights of the eMarketer Study include Growth of Average Time Spent per day with Major Media by U.S. Adults, 2009 & 2010 which shows radio declining from -3.9% to -2.0%. Mobile topped this chart gaining almost 7% from 2009 (21.9%) to 2010 (28.2%). Every other media form declined. Time spent with mobile devices is rising faster than all other media. Phillips backs that up: "Mobile devices will claim more and more media time per day, while TV, print and radio will slowly lose ground to digital media. Those trends have been most apparent with print media in recent years, but are now beginning to show up in TV and radio usage as well." ...

While radio won't go the way of the dinosaur, this report is further evidence that mobile (along with email and social networking) and anything else that might come along, must become part of radio's menu. It can't compete with those sources but it can at least make listeners feel that radio isn't living in the dark ages...

10 Timeline Memories:
1.1940] Freeway of love: California opens its first freeway, the Arroyo Seco Parkway…
2.1948] Kiss me I’m Kate: The Cole Porter musical, “Kiss Me Kate” opens at the New Century Theatre on Broadway and becomes the first show to win the Best Musical Tony Award...
3.1953] Color TV arrives: The first color (RCA) TV sets go on sale for $1,175. How many would you like???
4.1954] Beat the clock: The 24-second clock is used for the first time in the NBA in the Celtics-Rochester game…
5.1972] Bombing halt: The U.S. halts its heavy bombing of North Vietnam. In 1973 North Vietnam surrenders...
6.1978] Canned Buckeye: Ohio State University fires Woody Hayes as its football coach, one day after Hayes punched a Clemson player during a bowl game…
7.1993] How do you do: Israel and the Vatican agree to recognize one another…
8.1999] Beatle power: Former Beatle George Harrison fights off a knife-wielding intruder who breaks into his mansion west of London and stabs him in the chest… 9.2003] Banned in the U.S.A.: The federal government announces a ban on ephedra, linked to 155 deaths and dozens of heart attacks and strokes…
10.2006] Hung out to dry: Saddam Hussein is executed by hanging…

Music Memories:

• 1967] Number One on this date: "Hello Goodbye" - Beatles...

'Happy Birthday...happy birthday":
Allyson Mireya Phillips (5), LeBron James (26), Tiger Woods (35), Sean Hannity (49), Tracey Ullman (51), Matt Lauer (53), Meredith Vieira (57), Patti Smith (64), Davy Jones (65), Michael Nesmith (68), Paul Stookey (73) & Sandy Koufax (75)...

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