The most shocking result found in this study is that 63% of those questioned named internet ads as the most ignored or disregarded ads, with television (14%) and radio (7%) a distant second and third respectively, followed by newspapers and the rest. Respondents ignore both internet banner ads (43%) and internet search ads (20%). While there are differences in gender, age and education in the report, this is a wake-up call to advertisers to spend their dollars wisely as they continue to support the internet...
Poll designers summed up the results by noting that "Almost all Americans say they ignore some ads (91%) and this doesn't mean it's a lost cause for advertisers. Rather, companies looking to effectively reach consumers may just need to educate themselves and tailor their messages - as well as their chosen medium - to best appeal to the desired group." This study proves it will take more that just your mere presence on the internet to move your brand. I hope the message is well received and acted on. It should be well noted that throwing dollars at the internet is not gonna get it done...
10 Timeline Memories:
1.1842] Lifting the baton: The New York Philharmonic gives its first concert...
2.1941] The Day of Infamy: Japan attacks Pearl Harbor, putting us into WWII. Some 2,400 Americans are killed, 200 wounded. Much of our Pacific Fleet is destroyed along with more than 200 planes. FDR calls it “a day of infamy”…
3.1963] Let’s go to the videotape: Instant replay is used for the first time in a live sports telecast during the Army-Navy game on CBS. The BBC was experimenting with video tape in the 50’s…
4.1982] Death in vein: Convicted murderer Charlie Brooks becomes the first U.S. prisoner to be executed by injection at a Texas prison…
5.1988] The earth crumbles: An earthquake in northern Armenia claims an estimated 25,000 lives…
6.1993] The 5:33 from Hell: Colin Ferguson murders 6 and injures 19 others on the 5:33 p.m. Hicksville local of the LIRR. Ferguson is currently drawing on his Attica jail cell wall with crayons, something he will continue to do for the next 200 years…
7.1999] Napster snoozes: The Recording Industry Assoc. of America (RIAA) files a lawsuit against Napster which shuts down in 2001, pays $26 million in settlement money, goes back online and liquidates their assets in 2002…
8.2002] What WMD’s?: Iraq denies it has weapons of mass destruction in a declaration to the U.N...
9.2004] This I swear: Hamid Karzai is sworn in as Afghanistan’s first popularly elected president. He was recently re-elected…
10.2007] This I swear too: Baseball home run king Barry Bonds pleads not guilty to charges he lied to federal investigators about using performance-enhancing drugs...
Music Memories:
- 1964] The best part of breaking up: Brian Wilson stops touring with the Beach Boys after suffering a nervous breakdown on a flight from L.A. to Houston. Here's Wilson in the 70s interviewed by Mike Douglas...1968] Eric Burdon announces the break-up of the Animals effective 12/23. He will pursue acting interests and although that didn't pan out, he had a nice run with War...
- 1966] That's my girl: Nancy Sinatra joins daddy Frank on the CBS-TV special, "Frank Sinatra: A Man & His Music Part II". They sing "Something Stupid" which will top the charts...
Don Meredith was a two-time All-American quarterback at SMU and played for the Dallas Cowboys from 1960 to 1968. Although he led the Cowboys to two NFL title games, he will always be remembered for his work in the television booth on Monday Night Football from 1970 to 1984. Meredith provided the counter-balance between he and his two cohorts in the booth - straight-man Frank Gifford and the bombastic Howard Cosell. Dandy Don became famous for serenading the MNF audience when the game was well in-hand with this Willie Nelson song , which he sang at the Texas Stadium implosion. Don Meredith was 72 when he suffered a fatal brain hemorrhage Sunday night in Santa Fe, New Mexico...
"Happy Birthday...happy birthday":
Mervin Phillips (34), Terrell Owens (37), Larry Bird (54) but he'll always be 33 to me, Johnny Bench (63), Gerry Cheevers (70), Ellen Burstyn (78) and Eli Wallach (95)...
Timeline Countdown: Happy Hanukah, 14 days until winter, 16 days until Festivus, 18 days until Christmas, 24 nights until New Year's Eve and 32 days until the NFL Wild Card Playoffs...
