Monday, April 26, 2010

Streams And Blogs Aren't Enough For Web Success....

The new RTDNA/Hofstra study shows radio lagging behind TV in Web success. While the study shows that web sites with bigger staffs are more likely to make a profit, it's TV stations that are up 4.3% in the last year with radio either flat or falling in profitability. Radio was down despite an increase in audio streaming and blogs. You better be doing more than that to increase Internet profits. In addition to making your website more interesting to view how about stressing the importance of web business to your sales staff. Both are vitally important...

The inclusion of links to facebook and twitter on your web site is a necessity and how about putting a camera in your control room? If you're not using local show information, you should be. If you're not using artist and celebrity video, do it. And I would also use a news crawl with video links to news stories. When listeners mention an interesting web site, check it out. Find out what they're doing to get some ideas that you can use...

Whatever you do with your web site should reflect the personality of your radio station. It's an extension of your station. It should visually provide what you can't offer on radio. But make it creative, streaming and blogging have already become so then...

10 Timeline Memories:

1.1607] British invasion: English colonists go ashore at Cape Henry (VA) to establish the first permanent English settlement in the Western Hemisphere...
2.1819] How odd?: The 1st Odd Fellows lodge in America is established in Baltimore which leads to this question: How odd a fellow do you have to be to join???
3.1865] Gotcha: John Wilkes Booth, 26, assassin of President Abraham Lincoln is surrounded by federal troops and killed near Bowling Green (VA)...
4.1941] Organic music: A tradition is born at Wrigley Field in Chicago as Roy Nelson serenades the crowd by playing organ music. The Cubs still lose, organ music or not, 4-2 to the Cardinals...
5.1961] Going, going, gone: Roger Maris hits the 1st of his record breaking 61 home runs against Paul Foytack of the Detroit Tigers. Here's #61...
6.1964] Make it 6 in a row: The Celtics will extend their championship streak to 8. It will go down as the greatest consecutive winning streak in professional sports history...
7.1975] Comeback kids: The Islanders become only the second team in sports history to rebound from an 0-3 deficit in games to win a playoff series when they win the Stanley Cup quarterfinals over Pittsburgh. The 1942 Toronto Maple Leafs did it previously in 1942 and of course the Red Sox did it by winning 4 straight games against the Yankees in their World Series winning year of 2004...
8.1977] Debuted on this date: Studio 54 opens on West 54th Street in Manhattan. Studio 54 was an experience to witness...
9.1986] Wedding Bells: Arnold Schwarzenegger and newscaster/Kennedy, Maria Shriver flex their marriage muscles. Ahnold will become the Governator and Maria, first lady of Cah-lee-forn-iuh...
10.1989] "Happy Trails": Legendary actress-comedian Lucille Ball dies at 77 from a ruptured aorta...

Music Memories:

"Happy Birthday...happy birthday": Jessica Lynch (27), Kevin James (45), Bobby Rydell (68), Claudine ("Party Lights") Clark (69), Maurice ("Stay") Williams (72), Duane Eddy (72) and Carol Burnett (77)...

Timeline Countdown: 5 days until the Kentucky Derby, 13 days until Mother's Day and 35 days until Memorial Day...

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