Local businesses are finally realizing how dynamic the mobile ad business has become. Borrell's 2010 U.S. Local Mobile Advertising & Promotions Forecast shows national business will more than triple this year with local mobile spending doubling in 2010. Mobile device usage is far from peaking with 80% of the population using cell phones and 31% switching to smartphones. It makes you wonder how long it will take for those percentages to reverse, killing off cell phones. Borrell believes that mobile ad share could reach dominant penetration faster than any medium before it, including broadcast TV and the Internet. National mobile marketing is projected to leap from $2.7 billion in 2009 to $9 billion this year. It could go as high as $56.6 billion by 2014. Local mobile business, which started much lower, should jump from $285 million last year to $596 million this year and then spiking to $14.7 billion by 2014. The term Mobilemania comes to mind...
In addition to the mobile ad business exploding, the number of mobile devices is growing almost as fast. Gordon Borrell says "Think beyond phones, PDAs and notebook computers. Gaming devices, e-readers, cars and cameras can also be included." Is there no end to this mobile madness? The answer is no, not yet...
The iPad is driving "a lot of future growth" and the Borrell projections are for all personal interactive devices but not out-of-home screens that move in elevators, taxis or buses. It won't take long before the e-geeks roll out the answer to iPad and the answer to that and on and on it goes. If you love electronic devices, there has never been a better time. I hope you enjoy it as much as I do...
10 Timeline Memories:
1.1704] Read all about it: John Campbell publishes what will eventually become the 1st successful American newspaper. He calls it the "Boston News-Letter" (4/17)...
2.1775] In the midnight hour: Paul Revere and William Dawes set out on their ride from Charlestown to Lexington (MA) to warn the colonists that those nasty Redcoats were coming (4/18)...
3.1906] Shake and bake: San Francisco is devastated by an earthquake that takes 3,000 lives (4/18)...
4.1923] Opening day: John Philip Sousa's band plays the national anthem as Yankee Stadium opens in the Bronx. The Yankees beat the Red Sox in the opener 4-1 (4/18)...
5.1940] Bagel Bob: The linescore for the Chicago White Sox was 0-0-0 as Bob Feller of Cleveland pitches the first and only opening day no-hitter (4/16)…
6.1960] Rock & Roll Wreck: 21-year old rocker Eddie Cochran dies in Bath, England from injuries sustained in a car crash that seriously wounds Gene Vincent. Vincent will recover from his injuries (4/17)...
7.1962] CBS cries ‘Uncle’: Uncle Walter Cronkite succeeds Douglas Edwards as anchor of the CBS Evening News. In 1963, this newscast is stretched to 30 minutes (4/16)...
8.1998] 'Happy Trails': Cancer claims the life of Linda McCartney at 56 (4/17)...2007] Socialite/actress/spokeswoman for the arts, Kitty Carlisle Hart passes away from congestive heart failure resulting from a prolonged bout of pneumonia. She was 96 (4/17)...
9.2002] Gotcha: Police arrest actor Robert Blake in the shooting death of his wife, Bonny Lee Bakley one year earlier. Blake will be acquitted but is found liable in a civil case (4/18)...2003] Scott Peterson is arrested in the death of his wife, Laci, who was 8 months pregnant when she vanished on Christmas Eve, 2002. Peterson was sentenced to death and is currently on death row at San Quentin (4/18)...
10.2007] Massacre in Blacksburg: Virginia Tech senior Seung-Hui Cho goes on a shooting rampage resulting in 32 deaths and his own in a suicide on campus in Blacksburg (VA)(4/16)...
Music Memories:
- Saddle up Cowboy: 1939] Gene Autry records "Back In The Saddle Again" (4/18)...
- Me-a-zurry and The Hollies: 1965] The Hollies make their American debut on a Murray the K show at the Brooklyn Paramount Theater. One of the Hollies biggest hits, "The Air That I Breathe" (4/16)...
- Debuted on this date: 1965] "Help Me Rhonda" - Beach Boys. That same year they sang it on the "Andy Williams Show" (4/17)...
"Happy Birthday...happy birthday": (4/16) Jon Cryer (45), Martin Lawrence (45), Ellen Barkin (57), Bill Belichick (58), Kareem Abdul Jabbar (63), Jim Lonborg (now a dentist in Hanover, MA) (68), Bobby Vinton (75), and Pope Benedict XVI (LXXXIII)...(4/17) Victoria "Posh Spice" Adams Beckham (36), Jennifer Garner (38), Norman "Boomer" Esiason (49), and rock promoter/label head Don Kirshner (76)...(4/18) America Ferrera (26), Conan O'Brien (47), Jane ("Frasier") Leeves (49), Eric Roberts (54), Rick Moranis (57), John James (Anderson - Herb Oscar Anderson's son) (54), James Woods (63), Hayley Mills (64), and Barbara (Della Street on "Perry Mason") Hale (88)...
Timeline Countdown: 6 days until the NFL draft, 14 days until the Kentucky Derby, 23 days until Mother's Day and 45 days until Memorial Day...
