When asked for their top two picks for growth potential, 67% of the respondents chose mobile phone apps while 46% opted for social networking in a recent Inside Radio Survey. The rest of the survey showed audio streaming (29%), station websites (23%), online video streams (21%) and trailing the field and dead last - HD Radio at 8%. What's interesting to note is how far down station websites and audio streaming potential have dropped. If you're a radio station without either, you're out of business or soon will be. In this survey, online video streaming is just 2 points behind station websites and 8 percent behind audio streaming. And how about the bold respondents (8%) who actually chose HD Radio as one of their two choices for potential???
Some respondent comments speak volumes: "Station websites are great, but stations on iPhones are easier", "We believe station websites have the most growth potential but must be promoted much, much more." Then there's this comment on social networks, "Facebook is already a favorite of most adults so if they are already going there. Get them to friend you and poof." ...
I agree with that last comment about Facebook, Twitter and other social networks but to this day, I have only seen a select few who are wise enough to tweet about their radio station to what has become their target audience...
10 Timeline Memories:
1.1789] Mutiny on the Bounty: The crew of the British ship Bounty set Captain William Bligh and 18 sailors adrift in a launch in the South Pacific…
2.1914] Cooool: Willis H. Carrier patents the design for his air conditioner…3.1947] No termites allowed: A six-man expedition sails from Peru aboard a balsa wood raft named Kon-Tiki on a 101-day journey across the Pacific to Polynesia…
4.1959] Fade to black: "Arthur Godfrey and his Friends" says ‘sayonara‘ after a run of 10 seasons…
5.1965] Dropping the second “A": The "My Name Is Barbra" special scores huge numbers for CBS-TV…
6.1965] Higher and higher: Lindsey Nelson does the Mets game from a gondola, suspended 208 feet above the Houston Astrodome field. Lindsey called the 1969 World Series...
7.1975] Two Beatles on the tube: Ringo Starr guests on “The Smothers Brothers” and John Lennon on “The Tonight Show. In these clips, Ringo pitches pizza and John & Paul guest with Joe Garagiola...
8.1985] Billy’s back: Billy Martin becomes Yankee manager for the 4th time. Do you see a pattern developing???
9.1994] Guilty as charged: Former CIA operative Aldrich Ames, a double-spy for the Soviets is sentenced to life in prison without parole…
10.2004] A boo-boo Ghraib: The first photos of Abu Ghraib are shown on “60 Minutes"…
Music Memories:
- 1966] Number One on this date: "Good Lovin" - Young Rascals...1974] "Loco-Motion" - Grand Funk..1983] "Beat It" - Michael Jackson...
"Happy Birthday...happy birthday":
Jessica Alba (29), Penelope Cruz (36), Mary McDonnell (57), Jay Leno (60), Paul (CSI) Guilfoyle (61) and Ann-Margaret (69)...
Timeline Countdown: 3 days until the Kentucky Derby, 11 days until Mother's Day and 33 days until Memorial Day...
