Thursday, April 22, 2010

It's Back To School For NYSBA Stations...

I'm not sure what Emmis is getting out of this besides good will but you have to applaud them for agreeing to school sales people at more than 300 New York State Broadcasters Association stations. The NYSBA stations will receive Emmis Interactive sales training. NYSBA SVP Richard Novik is happy about the deal: "The training, entitled 'The Path to Building a Successful Local Interactive Business' is a practical approach that will ensure attendees return to their stations with tangible ways to build their business." Since most radio sales people are hired for their aggressiveness rather than any previous radio experience, this is an agreement that needs to catch on...

Emmis Interactive will offer a series of training sessions for NYSBA members, and EI staffers will also speak at the NYSBA Executive Conference in June, and at its Digital Leadership Conference in September. Emmis Interactive co-President Deborah Esayian is inspired by NYSBA leadership and considers it a privilege to partner with them and educate their stations all across New York State. She also said that Emmis is honored they suggested this approach...

I didn't see the word "free" connected to the word "consulting" so I assume that Emmis will make a few bucks out of this deal. The sales training for NYSBA stations is priceless...

10 Timeline Memories:

1.1864] A higher authority: Congress authorizes the use of the phrase "In God We Trust" on U.S. coins...
2.1952] A Test: An atomic test conducted in Nevada becomes the first nuclear explosion shown on live network TV...
3.1954] On the tube: The U.S. Senate, Army-McCarthy televised hearings begin...
4.1970] The Franchise: Tom Seaver of the Mets ties the single-game strike-out record with 19 against San Diego at Shea Stadium...
5.1970] Green is clean: The first Earth Day is observed. Twenty years later to the day (1990) over 750,000 are treated to an Earth Day Concert in Central Park starring Hall & Oates, Ben E. King and the B-52s...
6.1976] Celebrating a first: Barbara Walters becomes the first female nightly news anchor...
7.1978] Blues Brothers debut: John Belushi and Dan Aykroyd make their first appearance as The Blues Brothers on "Saturday Night Live". They also rocked live the same year...
8.1994] 'Happy Trails': Former President Richard M. Nixon, dies at 81 after suffering a stroke four days earlier...
9.2001] Elian snatching: In a pre-dawn raid, armed immigration agents seize Elian Gonzalez from his relatives home in Miami. The 6-year old is reunited with his father at Andrews Air Force Base and flown back to Cuba where he now resides as Castro's prize trophy...
10.2004] A victim of friendly fire: Ex-NFL player Pat Tillman who traded a successful career for life as an Army Ranger in Afghanistan, is killed by friendly fire at the age of 27...

Music Memories:

"Happy Birthday...happy birthday":

Terry Francona (51), Paul Carrack (Ace, Squeeze, Mike & the Mechanics) (59), Peter Frampton (60), John Waters (64), Mel Carter (67), Jack Nicholson (73), Glen Campbell (74) and Charlotte Rae (84)...

Timeline Countdown: The NFL draft starts tonight, 9 days until the Kentucky Derby, 17 days until Mother's Day and 39 days until Memorial Day...
...

Posted by at