A couple of items caught my eye that show that TV is being more aggressive than radio in using the Internet to their advantage. While audiences for both industries show a steady decline, TV has been jumping on the Internet bandwagon while radio has been passive. Just yesterday CBS and NBC made deals with the Web that indicate that they get it...
CBS invested in Ticket Reserve Inc. to offer viewers links to a Web site where sports fans can buy hard-to-get game tickets. With StubHub's success, this makes perfect sense. I've recently used StubHub to get hard-to-get concert tickets. Did I pay more to get those tickets? Yes. But did I get tickets that I wouldn't have been able to purchase elsewhere? You bet and without leaving my computer. The NBC deal will post clips from shows like "Dateline" on personal Web sites to take advantage of the marketing power of YouTube and the like. Two savvy moves by TV...
Item #2: Audio Graphics out of Chagrin Falls (OH) released the Borrell Associates "What Local Web Sites Earn: 2007 Survey" which shows that local online advertising is expected to hit $7.5 billion this year, a 31% increase over 2006. The radio industry will be netting 2.2% of local Internet ads spent, up from 1% in 2006. No figures given for TV but my guess is that their figure is substantially higher. Borrell only measures radio. I'm not familiar with Borrell so I can't vouch for their accuracy but here's a quote from Audio Graphics that places things re: TV vs. Radio in its proper perspective: "That radio has let itself slide to such a low percentage of local online advertising revenue only shows the industry's complete lack of understanding in what is of interest to local merchants"...
It's time for radio to wake up...
10 Timeline Memories:
- 1864] Four more years, four more years: Abraham Lincoln is nominated for a second term as president at the Republican Party convention in Baltimore...
- 1955] Big bucks comes to TV: "The $64,000 Question" debuts on CBS-TV. The gravy train derails with the cheating scandals in 1958...
- 1966] Caught in a bad draft: The Mets pass up Reggie Jackson, drafting the immortal Steve Chilcott #1 in the college baseball draft...1982] Caught in a good draft: The Mets draft Dwight Gooden, Roger McDowell and Randy Myers (for the first time ever, today's baseball draft will be televised, starting at 2 p.m. on ESPN2)...
- 1976] Debuted on this date: NBC Nightly News with co-anchors (John Chancellor and David Brinkley). This was the first time there were co-hosts. This combination lasted 3 years...
- 1989] Time has come today: For one second, the time is: 01:23:45 6-7-89...
- 1993] Cleveland Rocks: Ground is broken for the Rock and Roll Hall of Fame...
- 1993] What's your name?: As a birthday present for himself, Prince changes his name to ~%&!#@^{ . I hope I got that right, spellcheck didn't have it...
- 1998] Texas justice: 49-year old James Byrd Jr. is murdered when he's dragged from the back of a pickup truck in Jasper (TX). In 1999 William King is sentenced to death for the racial crime...
- 2000] Breaking up is hard to do: A U.S. District judge orders the breakup of Microsoft...
- 2002] Guilty as charged: Kennedy cousin Michael Skakel is convicted in Norwalk (CT) of beating Greenwich neighbor Martha Moxley to death when both were 15 in 1975...
Music Memories:
- 1969] Released on this date: "Crystal Blue Persuasion" - Tommy James & Shondells and here is my favorite TJ tune: http://www.youtube.com/watch?v=_m9d4IyCmIs ...
- 1969] "Hell-o, I'm Johnny Cash": "The Johnny Cash Show" debuts on ABC-TV for a 7-year run...
- 1970] He's a pinball wizard: The Who's "Tommy" is performed in Lincoln Center...
- 1972] It's the word: "Grease" moves to Broadway after playing off-Broadway for 4 months and here's my favorite cast tune, "We Go Together": http://www.youtube.com/watch?v=yw-_BMG42UU ...
- 1979] From the White House to the outhouse: Chuck Berry goes to jail one month after performing for Jimmy Carter. He's sentenced to 4 months for income tax evasion...
[To ensure accuracy of dates and content, multiple reference sources are used in each timeline]...
Commentary...
Congratulations: to the Anaheim Ducks who become the 1st west coast team to ever win the Stanley Cup...To Trevor Hoffman of San Diego for becoming the 1st big leaguer to reach 500 saves. The 39-year old Hoffman pitched a scoreless 9th last night for his 18th save in 20 chances this season. Hoffman passed Lee Smith's old mark last season with his 479th save. You will never see any current active reliever catch Hoffman or even reach 500. Mariano Rivera has 413 saves and is the only active reliever close to Hoffman. He's also 39 this fall...
"Happy Birthday...happy birthday":
Anna Kournikova (26), Prince (49), Liam Neeson (55), Jenny Jones (61), Tom Jones (67) and boxing expert extraordinaire Bert Sugar (70)...
Timeline Countdown: 2 days until the Belmont Stakes, 10 days until Father's Day, 14 days until Summer and 27 days until July 4th...
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