A Warning For Radio Stations That Overpost...

Just about every radio station has a Facebook page, as they should. In my own unscientific survey, I found that not that many stations use Twitter. I would use both, although Facebook is the most social of all networks in the universe. But there's a danger of overposting, according to a new report from Exact Target and CoTweet. Marketing Charts posts the warning that indicates 44% of Facebook users list this as a top reason for unliking a brand they once liked on Facebook. Close behind as a reason for unliking a brand is having an overcrowded wall. Forty-three percent mentioned that. Other leading reasons include content becoming boring and/or repetitive (38%) and only liking a company to take advantage of a one-time offer scored with 26%. For radio that would include "This is your last chance", "Only 5 copies remain", "You won't find this anywhere else" and the like, unless those claims are true. So how damaging is being unliked by Facebook users???

For one thing, it's not the end of the world. Report data show that a consumer's decision to "unlike" a company has surprisingly little impact on the perceived likelihood that they will buy or go back to that company in the future. Marketing Charts claims that 63% of consumers said they were likely or more likely to purchase or use something from a company after ending their Facebook relationship. Another 18% said they would only "unlike" a company if they never bought or went back to anything in the first place...

For radio, "unliking" is today's equivalent of "tuning out" and should be avoided. Why? Almost three in four (73%) online consumers have opened a Facebook account. Sixty-five percent are active Facebook users and 42% are fans. The fan percentage rises to 64% among Facebook users. That's why. Want more? Facebook represents the largest share of time spent by U.S. internet users of the top five most-visited websites, according to a new white paper from comScore. That's why...

10 Timeline Memories:
1.1854] Having a grand old time: The Republican Party is organized in Ripon (WI) when fifty opponents of slavery start the new political party…
2.1960] Olympic gold: The U.S. wins its first Olympic gold medal in hockey with a 9-4win over Czechoslovakia at the Squaw Valley (CA) games...2010] Fifty-one years later the U.S. wins a record total of 37 medals as the Vancouver Olympics ends...
3.1962] What should we call it?: WMGM in New York changes calls to WHN…
4.1968] 'Happy Trails': Frankie Lymon, lead singer of the Teenagers overdoses on heroin at 25. What a tremendous loss this was. Had Frankie lived he would be headlining today...
5.1983] M*A*S*Hing the competition: The final episode of “M*A*S*H” draws a household rating of 60.2%. Seen in over 50 million homes it was the highest rated show of all-time for nearly 27 years until Super Bowl XLIV drew a TV audience of 106.5 million on February 7, 2010. ”M*A*S*H” started in September, 1972…
6.1986] Busted: Twenty-one major league players are fined or suspended including Keith Hernandez and Dave Parker in the largest drug scandal in baseball history. As you know, there's much more to come...
7.1993] Wacko in Waco: U.S. Federal agents raid the compound of the Branch Davidians, lead by David Koresh in Waco (TX). The fifty-one day standoff will result in the killing of 4 agents and 6 Davidians, including Koresh in April…
8.1994] Brady bill: The Brady Law, imposing a waiting period for hand-gun purchases goes into effect...
9.2008] DC5 loses its heart and soul: Mike Smith, lead singer of the Dave Clark Five dies at 64 from pneumonia, a complication from an earlier fall…
10.2009] The rest of the story: Paul Harvey, one of the greatest communicators and commentators in radio history, passed away at 90 of natural causes…

Music Memories:

• 1967] Number One on this date: "Ruby Tuesday" - Rolling Stones. The "B" side was the controversial "Let's Spend The Night Together", banned by most stations except WRKO-FM in Boston. Our AM wouldn't sign on until March 13th... 1974] "Seasons in the Sun" - Terry Jacks...
• 1984] Grammy Gold: Michael Jackson wins a record 8 Grammy's for the LP "Thriller"...

Happy Trails: He'll forever be remembered to Brooklynites as "The Dook Of Flatbush." Baseball Hall Of Famer, Duke Snider, died yesterday following an undisclosed illness at the age of 84. Snider played for the Dodgers in Brooklyn and Los Angeles for 16 years. He played his final two seasons for the Mets & San Francisco Giants, ending with a career batting average of .295 with 407 home runs and 1,333 RBI. Fans in New York during the '50s always compared Snider to Willie Mays and Mickey Mantle. All three would become members of the Hall of Fame...

Events: The Audio Engineering Society New York Section presents "Lies, Damned Lies & Specifications." The interactive presentation will be held Tuesday, March 8 from 6:30pm to 9:00pm at the New School for Jazz Performance, 55 West 13th Street in Manhattan. For more information, click on Facebook and do a search for the AES...

"Happy Birthday...happy birthday":
Ali Larter (35), Robert Sean Leonard (42), Gilbert Gottfried (56), Bernadette Peters (63), Joe South (71), Mario Andretti (71), Tommy Tune (72), Dean Smith (80), Gavin MacLeod (81) and Charles Durning (88)...

Timeline Countdown: 13 days until Daylight time, 20 days until the first day of spring and 31 days until MLB opening day...