Thursday, February 17, 2011

Loyalty Of Website Users Questioned...

When it comes to loyalty, website users aren't very - according to a new Borrell Associates study. On average, 55% of the visitors to locally oriented news and information websites are neither local nor loyal but instead are readers from outside of the market and "fly-bys" unlikely to return frequently, says Harry A. Jessell of NetNewsCheck. While this was a study of news and information website loyalty, it doesn't bode well for radio station websites either. On average, about 30% of the visitors don't live in the market and about 25% of the page views are by "fly bys" who may not return for another year, if ever, according to the study, which is based on surveys of site visitors conducted over the past two years and some "complicated math." Let's hope it's not as complicated as NFL quarterback ratings...

The study concludes that "a site that tells local advertisers it has 500,000 monthly unique visitors should probably be forthright and start saying it reaches about 100,000 local people." That's because the study found the average local website unique visitor count overstates the number of actual local people coming to the site by a factor of five. The study also says that as long as websites sell advertisers on the basis of page views, there's little concern about not knowing the true size, composition and behaviors of users. Overcounts of unique visitors is a fact of life on the web, according to the study...

The challenge for all radio websites is exactly the same as it is for the stations posting them. You always want consumers to keep them coming back for more. Not only is it necessary to have a great sounding radio station, but your website better be just as great and packed with social and interactive data that consumers will keep coming back for...

10 Timeline Memories:
1.1801] Heads it’s Jefferson, tails, it’s Burr: The U.S. House of Representatives breaks an electoral tie between Thomas Jefferson and Aaron Burr by picking Jefferson as President and Burr as his VP…
2.1913] Art replaces war: The Armory Show opens at the 69th Regiment Armory in Manhattan with paintings and sculpture on display. This show continues to be held yearly at the same Armory…
3.1933] TIME is not on their side: Newsweek is published for the 1st time…
4.1947] VOA is born: The Voice of America begins its broadcasts to the Soviet Union…
5.1968] Hooping it up: The Naismith Memorial Basketball Hall of Fame opens to the public for the first time in Springfield (MA)…
6.1986] Oh Howard: Howard Stern takes over the morning show on K-Rock in New York…
7.1992] Murder Inc: In Milwaukee, mass murderer Jeffrey Dahmer is sentenced to life in prison. In November of 1994 he is beaten to death in prison…1995] LIRR killer Colin Ferguson is convicted on six counts of murder in the December, 1993 shootings. Ferguson will later be sentenced to a minimum of 200 years in prison. No tears are shed over either of these two sentences…
8.1996] Deeply blue: World chess champion Garry Kasparov beats Deep Blue, the IBM supercomputer in Philadelphia on what would have been IBM founder Thomas Watson’s 122nd birthday. Deep Blue gets revenge when it beats Kasparov in 1997. IBM computer, Watson just finished beating the pants of all former Jeopardy champs Ken Jennings & Brad Rutter...
9.2008] Kosovo Nation: Kosovo declares itself a nation in defiance of Serbia and Russia...
10.2009] The first of many: President Barack Obama signs a $757 billion economic stimulus package into law...

Music Memories:
  • 1966] Recorded on this date: Brian Wilson begins recording "Good Vibrations"...
  • 1955] Resume to follow: Little Richard sends his first audition tape to Specialty Records. It worked. He's signed by the label...
  • 1976] Released on this date: "Greatest Hits" LP - Eagles. And it's still selling...

Events: Make plans now to attend the Smokin' Hit Songwriters Seminar/Retreat March 18 -20, 2011. The seminar will be held at Jim Oliver's Smoke House, 850 West Main Street in Monteagle (TN). Admission is $150. For additional information go to Facebook and search for "Smokin' Hit Songwriters Seminar"...

"Happy Birthday...happy birthday":
Paris Hilton (30), Jason Ritter (31), Denise Richards (40), Buster Olney (47), Michael Jordan (48), Lou Diamond Phillips (49), Rene Russo (57), Dodie Stevens (65), Mary Ann Mobley (72), Jim Brown (75), Bobby Lewis (78), Baseball's Roger Craig (81) and Hal Holbrook (86)...

Timeline Countdown: 4 days until Presidents' Day, 24 days until Daylight time, 31 days until spring begins and 42 days until MLB opening day...