Katz says national billings were down last month compared to one year ago but there's apparently no reason for panic. Inside Radio reminds us that the start of the year is never a big time for advertisers, and a succession of winter storms has slowed the overall economy and has impacted radio too...
The biggest supporters of national radio in 2010, per category might give radio some clues as to who to pitch locally. While the big ad houses control national accounts, there is always local business to be had with similar advertisers. In Automotive, the top 3: O'Reilly Auto Parts & Honda. In Consumer Products: Pfizer, Panera Bread & Epson America. In Retail: Safeway Stores, Wal*Mart & Super Valu. And in Finance: Geico, United Services Auto Association & American Family Insurance. There's business out there locally, if you look hard enough...
10 Timeline Memories:
1.1825] Flip a coin: The U.S. House of Representatives elects John Quincy Adams president after no candidate receives a majority of electoral votes…
2.1870] Undulating patterns and circular swirls arrive: The U.S. Weather Bureau is authorized by Congress. It’s officially known as the National Weather Service…
3.1895] Bikinis to follow: The game of volley ball is invented by W.G. Morgan in Holyoke (MA)…
4.1942] Time has come today: Daylight-savings ‘War Time’ goes into effect. This year DST begins Sunday, March 13, 2011 when we turn clocks ahead one hour…
5.1950] Better dead than red: Senator Joseph McCarthy charges that the State Department is filled with Communists as we usher in that fun era - McCarthyism…
6.1971] Third time is the charm: Apollo 14 returns to earth after man’s 3rd landing on the moon...
7.1971] Don’t look back, someone might be gaining on you: Satchel Paige becomes the first Negro League player elected to Baseball’s Hall of Fame…
8.1973] “Happy Trails“: Max Yasgur who owned the farm where the original Woodstock took place, dies of a heart attack at 53…1981] Bill Haley suffers a fatal heart attack at his home in Harlingen, Texas. Haley was 56…2002] Britain’s Princess Margaret suffers a fatal massive stroke at 71…
9.1997] Homer the Hero: “The Simpsons” passes “The Flintstones” as the longest running prime-time animated series...
10.2009] Hall of what?: New York Yankees slugger Alex Rodriguez admits taking banned substances from 2001 to 2003...
Music Memories:
- 1955] Number One on this date: "Sincerely" - McGuire Sisters. The original version was done by the Moonglows...1976] "50 Ways to Leave Your Lover" - Paul Simon...
- 1962] Recorded on this date: "Breaking Up is Hard To Do" - Neil Sedaka...
- 1964] Debuted on this date: The Beatles make their first appearance on 'The Ed Sullivan Show'...
- 1983] Released on this date: "Little Red Corvette" - Prince...
Events: ...The New Music Seminar will be in Los Angeles February 14-16, 2011 at the Sheraton Universal Hotel in Universal City. Events start Monday at 6pm. For additional information on NMS, go to Facebook and do a search for "The New Music Seminar"...
"Happy Birthday...happy birthday":
Ian Eagle (42), Mookie Wilson (59), Judith Light (62), Mia Farrow (66), Joe Pesci (68), Barbara Lewis (68), Carole King (69), Barry Mann (72) & Roger Mudd (83)...
Timeline Countdown: 4 days until pitchers & catchers report, 5 days until Valentines Day, 12 days until Presidents' Day, 32 days until Daylight Savings Time & 39 days until spring...
