McPherson argues that "People are not tuning out of terrestrial radio because they can't get radio on their phones. They are tuning out because the programming on radio is not as appealing as what is available to listeners in other ways. If terrestrial radio stations simply stream what they broadcast, most people will not be attracted because that has the same limitations that currently exist with over-the-air radio." If they're not listening to you on a regular radio, why would listening on a smartphone make it any better. No argument there...
Ludwig, who is pro-app, offers this warning - "What we have found is that the ability to listen is only a small fraction of why somebody would download a mobile app and keep using it. Listeners love the ability to engage with the hosts and with each other through a mobile app." On the other hand, radio in combination with the internet makes a very strong one-two punch. Mobile apps can act like a mini-website that is way easier to maintain." It should be noted that a recent study by Localytics revealed that more than 25% of the apps downloaded in 2010 were used only once. Radio had better give listeners a reason to stay longer than that...
10 Timeline Memories:
1.1868] Benevolent and Protective: ‘The Benevolent and Protective Order of Elks’ is formed in New York City (what the devil does the BPOE do besides being benevolent and protective???)…
2.1883] Ladies Day: The Ladies Home Journal begins publication. Their first issue is a shocker: ‘Are hems on bathing suits being raised to above the ankles?’ Say it isn’t so…
3.1948] A new career for Ed Herlihy: NBC-TV begins airing its first nightly newscast featuring Fox and Movietone newsreels…
4.1959] Have a cigar: Fidel Castro seizes power in Cuba after the overthrow of President Fulgencio Batista…
5.1968] My old stomping grounds gets famous: The first 911 emergency telephone system is inaugurated in Haleyville (AL) where I started my radio career at WJBB at 18…
6.1970] The winner and new champ: Joe Frazier begins his reign as undefeated heavyweight champ by knocking out Jimmy Ellis in 5 rounds. Frazier keeps his title until losing it to George Foreman in January, 1973. It will be Frazier’s first professional defeat…
7.1982] “D-I-V-O-R-C-E“: Lee Majors and Farrah Fawcett say “I don’t”, divorcing after separating in 1979. The marriage lasted almost 9 years…1989] Jane Fonda and Tom Hayden split up after 16 years of marriage…
8.1984] Winter gold: 23-year old Bill Johnson becomes the first American to win Olympic downhill skiing gold at Sarajevo…
9.2005] Hockeys gone, eh?: The NHL cancels the remainder of its season after a round of last-gasp negotiations fail to resolve differences over a salary cap - the issue that led to a lockout...
10.2009] Mauling: A 200-lb. chimpanzee severely mauls its owner's friend before being shot dead by Stamford (CT) police...
Music Memories:
- 1964] Beatles Return: The Beatles return for their second appearance on "The Ed Sullivan Show." They made their first appearance one week earlier. For their second appearance the Fab Four sing 6 songs ("She Loves You", "This Boy", "All My Lovin", "I Saw Her Standing There", "From Me To You" and their number one hit, "I Want To Hold Your Hand"). Part 2 Beatles...Part 3 Beatles...Part 4 Beatles...Part 5 Beatles...Part 6 Beatles...
Events:
The New York Section of the Audio Engineering Society presents "Lies, Damned Lies & Specifications", an interactive presentation on Tuesday, March 8 from 6:30pm to 9:00pm. The presentation will be held at the New School For Jazz Performance, 55 West 13th Street in Manhattan. For additional information, search for "Audio Engineering Society New York Section" on Facebook...
"Happy Birthday...happy birthday":
John McEnroe (52), Ice-T (Tracy Marrow) (53), LeVar Burton (54), James Ingram (55), William Katt (60) and Patty Andrews (Andrews Sisters) (93)...
Timeline Countdown: 5 days until Presidents' Day, 25 days until Daylight time, 32 days until spring and 43 days until MLB opening day...
