Survey Shows Consumers Tolerate Radio Ads...

According to a survey conducted by Yahoo and the Nielsen Company, being informative is the most important quality of mobile ads but don't ask internet users whether they like those ads or not. eMarketer reports the results of a survey conducted by Ipsos Observer for Advertising Age that shows that 63% somewhat and strongly dislike mobile ads. Only 35% somewhat and strongly like mobile ads. Response to ads on various forms of media vary but consumers tolerate radio ads - 31% somewhat and strongly dislike them while 28% somewhat and strongly like the commercials. It's pretty much a wash. You might say consumers tolerate radio ads, which is somewhat surprising...

Radio's advantage in commercial tolerance lies in being heard and not seen. In addition to mobile ads being disliked, 57% hate email ads, 44% strongly dislike ads on social networks (count me in) and 42% strongly dislike website ads. The least annoying ads appear in magazines (18%), newspapers (15%) and TV (33%). For years, radio measured music burnout but why didn't any of us do similar studies on commercials???

In the Yahoo/Nielsen mobile ad study, radio should note that relevancy finished closely behind informative as important features for consumers. Consumers also like their ads to be simple, with branding made clear. Least important likeness factors were graphics and multimedia effects. Categories people are seeking include personal care, apparel, home, food & beverage, auto, travel, tech, health, entertainment and mobile digital - those categories round up the top 10...

10 Timeline Memories:
1.1913] All aboard: Grand Central Station opens in New York City. The largest train station in the world is still beautiful…
2.1960] Sitting in: Four black college students begin a sit-in protest at a lunch counter where they’d been refused service. This clip shows segregation in America...
3.1968] The shot seen round the world: Saigon’s police chief executes a Viet Cong officer with a pistol shot to the head…
4.1979] Patty departs: Newspaper heiress Patty Hearst leaves a federal prison near San Francisco after her sentence was commuted by Jimmy Carter…
5.1982] Debuted on this date: David Letterman debuts on NBC-TV with his own show. Tom Hanks appeared on Letterman's last show...
6.1999] A little bit of Monica: Monica Lewinsky gives a videotaped deposition to senators weighing impeachment charges against President Bill Clinton…
7.2003] Space tragedy: The space shuttle Columbia explodes during re-entry, killing all 7 astronauts on board…
8.2004] Wardrobe malfunction: Janet Jackson’s breast is briefly exposed during a duet with Justin Timberlake at the Super Bowl halftime show. If like I, you were at the game, no one even noticed. All I cared about was my Patriots winning - which they did…2009] No “wardrobe malfunctions” in '09 when the Pittsburgh Steelers beat the Arizona Cardinals 27-23 to become the only NFL team to win 6 Super Bowls…
9.2008] Terrorists take out 100: Remote-controlled explosives strapped to two women kill nearly 100 people in Baghdad…
10.2010] Grammy Award winning: Beyonce wins 6 of her 10 nominations. She becomes the first woman to win 6 awards in the same night. This was one of her winners:

Music Memories:

• 1958] Recorded on this date: Elvis Presley records "Wear My Ring Around Your Neck" just before starting basic training with the U.S. Army...
• 1988] Car Wreck: Boston rock group, The Cars break up. They recorded 5 multi-platinum albums together, including their 6X Platinum debut LP "The Cars", which this song came from...

"Happy Birthday...happy birthday":
Michael C. Hall (40), Pauly Shore (43), Lisa Marie Presley (43), Monaco's Princess Stephanie (46), Bill Mumy (57), Sherman ("The Jeffersons") Hemsley (73), Ray ("Dr. Hook") Sawyer (74), Garrett Morris (74), Don Everly (74) and Stuart Whitman (83)...

Timeline Countdown: 5 days until Super Bowl XLV, 12 days until pitchers and catchers report, 13 days until Valentines Day & 20 days until Presidents' Day...