A separate study last week from Merchant Circle estimated the proportion of small businesses using Facebook even higher - at 70% - up from 50% a year ago and topping the two-thirds that use Google search advertising. Facebook clearly has become the place for radio to advertise socially, with Google and Twitter as alternatives...
BIA/Kelsey may be the first but won't be the last to school radio in social media. It's all about growing local revenue from social media sources. BIA/Kelsey says "SLM was created to address the rapidly developing social segment." The firm estimates that social media will be a $23 billion digital advertising market in 2011. Radio stations not tapping into that revenue source will be left behind those smart enough to take advantage of the fastest growing segment of the advertising universe...
10 Timeline Memories:
1.1868] Phat Tuesday: The first parade to use floats? The New Orleans Mardi Gras on this date…
2.1903] Guantanamo-ra: An area in Guantanamo Bay, Cuba is leased to the U.S. for use as a naval base. The clock is ticking on GB under the Obama administration…
3.1980] Winter Gold: The U.S. hockey team wins a gold medal after beating Finland 4-2 at the Lake Placid Winter Games…1994] Figure skater Oksana Baiul of the Ukraine injures her back in practice but two days later beats Nancy Kerrigan to win a gold medal at Lillehammer, Norway
4.1981] Murder she wrote: Jean Harris is convicted of murdering Scarsdale Diet Doctor (Tarnower). HBO makes a movie out of it in 2006…
5.1987] The King and I: Larry King suffers a heart attack requiring quintuple bypass surgery...
6.1989] Is that plant moving?: Stalker Margaret Ray is found in David Letterman’s home in Connecticut claiming to be his wife. Letterman is not amused…
7.1992] Wayne’s World: The movie starring Mike Myers and Dana Carvey opens in U.S. theaters. Schhhwiiiing!!!
8.1994] Saturday Night Alive: Garrett Morris is shot during a robbery but eventually recovers from his wounds...
9.1998] “Happy Trails“: Legendary comedian Henny Youngman dies from pneumonia at 91...
10.2009] Joint Session of Congress: President Barack Obama discusses the recently passed American Recovery and Reinvestment Act, the Troubled Assets Relief Program, the state of the economy and the future of the country…
Music Memories:
- 1965] Recorded on this date: "Help Me Rhonda" - Beach Boys...
- 1979] Released on this date: "Roxanne" - The Police...
Book It: Veteran radio programmer Bill Young has written a radio book that everyone is talking about. It's called "Dead Air -- The Rise & Demise Of Music Radio." 'Dead Air' re-introduces the brilliant, and at times, outrageous personalities who changed both an industry - and a generation. To order your copy, click here...
"Happy Birthday...happy birthday":
Amy Miranda Phillips (2), Mike Lowell (37), Bob Sherwood (39?), Paula Zahn (55), Rupert Holmes (64), Barry Bostwick (66), Sen. Joseph Lieberman (69), Dominic Chianese (80) & Abe Vigoda (90)...
Timeline Countdown: 17 days until Daylight time, 24 days until the beginning of spring and 35 days until MLB opening day...
