The majority (39%) of those responding said 'It would be too bad, but I'd find other ways to inform and entertain myself', 37% said 'I'd be very unhappy and would miss my stations a lot', and 24% said 'It wouldn't matter much to me, I can get what radio provides elsewhere.' When broken down by format, News/Talk listeners were far more likely to be unhappy without radio and miss their stations. Men are more likely to dismiss radio than women. Survey designers sum up survey results by saying "So the lesson for us all is that while attracting usage may be relatively easy, evoking passion is a lot more difficult. And the key in this process is investing in unique and quality content that listeners care about. In the long run, the best way to avoid obsolescence is to be worth missing. The best way to avoid substitution is to be irreplaceable." ...
It's my belief that listeners like local radio because it's local radio and it's free. Two major factors not available elsewhere. It's not much different than a team that has a fan base. That fan base may fluctuate depending on wins and losses but it doesn't go away - neither will radio...
10 Timeline Memories:
1.1934] Wedding Bells: Lyndon B. Johnson marries Claudia Alta Taylor, but you know her as "Lady Bird"...
2.1956] A Hollywood ending: Jim Brown finishes his college career at Syracuse by running for 6 touchdowns and kicking 7 extra points in a 61-7 massacre of Colgate...
3.1968] Heidi Ho: NBC-TV switches from an exciting Jets-Oakland game to "Heidi". Here's what we didn't see: The Raiders score 2 TD's in 9 seconds to hold on to a 43-32 win over the Jets. The final score is shown in a crawl over, what else ? "Heidi"...
4.1973] I'm not a crook: President Richard Nixon tells an AP managing editors meeting in Orlando (FL) that "people have got to know whether or not their president is a crook. Well, I'm not a crook." In front of a news organization's meeting ???
5.1985] Debuted on this date: Howard Stern on K-Rock (WXRK)...
6.1997] The Joe Gibbs Academy: To graduate, you get elected to the Hall of Fame and then come back. NHL great Mario Lemieux gets inducted into the NHL Hall of Fame and then returns to play and eventually get into ownership of the Pittsburgh Penguins...
7.2003] Guilty as charged: John Allen Muhammad is convicted of two counts of capital murder in the Washington (D.C.)-area sniper shootings. He was executed in 2009...
8.2003] This I swear: Action actor Arnold Schwarzenegger is sworn in as the 38th Governor of California. Just call him 'The Governator'...
9.2006] Kramer goes off: Former 'Seinfeld' star Michael Richards unleashes a barrage of racial slurs during a stand-up routine at the Laugh Factory...
10.2006] 'Happy Trails': Hall of Fame college football coach Bo Schembechler dies at 77...
Music Memories:
- 1975] Number One on this date: "That's The Way I Like It" - KC & Sunshine Band...1984] "Wake Me Up Before You Go-Go" - Wham...
- 1980] Released on this date: "Double Fantasy" LP - John Lennon...
"Happy Birthday...happy birthday":
Rachel McAdams (32), RuPaul (50), Chris Daly (56), Howard Dean (62), Tom Seaver (66), Lorne Michaels (66), Danny DeVito (66), Lauren Hutton (67), Martin Scorsese (68), Bob Gaudio (68) and Gordon Lightfoot (72)...
Timeline Countdown: 8 days until Thanksgiving, 14 days until Hanukah, 34 days until winter and 37 shopping days until Christmas...
