Thursday, November 18, 2010

Ad Buyers Are Having A Lovefest With The Internet...

Advertisers may be warming up to radio but they're having a lovefest with the internet. Q3 of 2010 has seen U.S. internet ad revenues soar to a record $6.4 billion, a 17% increase over Q3 of 2009. Numbers are courtesy of the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). "The internet has transformed consumer's lives and how they experience entertainment, information and brands," says Randall Rothenberg, President & CEO of IAB. "Marketers have embraced digital media because that's where they can engage with their consumers. This vibrant, innovative industry is creating jobs and contributing to the growth of the U.S. economy." We'll find out how radio measures up to the internet when the Radio Advertising Bureau releases its third quarter numbers before Thanksgiving but no one is holding their breath that they'll come anywhere near 17%...

"The numbers add credence to Morgan Stanley internet analyst Mary Meeker's contention that the web ad economy has significant upside potential, perhaps to the tune of an eye-popping $50 billion," according to Wired.com. Rafat Ali, founder of PaidContent and an expert on the economics of the web, says "One day it's hopeful and another day we're still going down the drain. But the larger inevitable trend is that online advertising is going to keep growing bigger." David Silverman, a partner at PwC offers this: "Advertisers are shifting more of their brand messaging online, accounting for this welcome surge in a difficult economy. This trend reflects the accelerating shift in consumer behavior towards the internet and away from traditional media." ...

There's no way that radio can compete with the growth of the internet but it can still pull enough numbers away from the web to boost its own revenue. With that in mind, look for radio companies to add internet advertising experts - that is, if they can pull them away from the internet...

10 Timeline Memories:
1.1928] Mickey debuts: The 1st successful sound-synchronized animated cartoon premiers in New York City. It's Walt Disney's "Steamboat Willie" starring Mickey Mouse...
2.1959] Also Premiering on this date: William Wyler's "Ben Hur" at a Loew's Theater in Times Square...2005] "Walk The Line", the story of Johnny Cash opens...
3.1969] 'Happy Trails': Kennedy patriarch, Joseph P. Kennedy dies in Hyannis Port (MA) at 81. Kennedy had suffered a massive stroke 8 years earlier...1994] Cab Calloway dies in a Delaware nursing home of a stroke at 86...
4.1978] The horror of Jonestown: People's Temple leader Jim Jones forces his followers to commit mass suicide in Jonestown, Guyana by drinking a cyanide-laced fruit-flavored concoction. Only about a dozen escape. The final death toll: 913, including 276 children. Jones is fatally shot in the head...
5.1987] Pink slips are on the way: CBS Inc. agrees to sell its record division to SONY Corporation for about $2 billion...
6.1990] Wedding Bells: Mick Jagger and Jerry Hall tie the knot in Bali. They will have 2 children during their 9 year marriage which breaks up after allegations that Mick fathered a child with Brazilian model Luciana Morad...2006] Tom Cruise and Katie Holmes are married in Italy. That's amore...
7.1991] Free at last: Shiite Muslim kidnappers in Lebanon free Anglican Church envoy Terry Waite and educator Thomas Sutherland...
8.1999] Guilty as charged: A jury in Jasper (TX) convicts Shawn Allen Berry of murder for his role in the dragging death of James Byrd Jr., but spare him the death penalty...
9.2002] A new call for arms inspection: U.N. arms inspectors return to Iraq after a four-year hiatus. They call on Saddam Hussein's government to cooperate with their search for weapons of mass destruction. You know the rest of this story...
10.2008] Big Three plead poverty: Big Three automakers plead with Congress for a $25 billion lifeline, warning of a national economic catastrophe should they collapse...

Music Memories:
Commentary:
The 2010 Third Annual New York Voiceover Mixer is coming up on Saturday, December 4 at Tonic, 727 Seventh Avenue in Manhattan. Here's your chance to mingle with top voiceover industry people from around the world at the east coast's premiere networking event! Admission is free with your official RSVP by email. RSVP via Facebook will not guarantee admission. Click here for more information, he said with cupped hand over ear...

"Happy Birthday...happy birthday":
David "Big Papi" Ortiz (35), Owen Wilson (42), Elizabeth Perkins (50), Kevin Nealon (57), Linda Evans (68) and Brenda Vaccaro (71)...

Timeline Countdown: 7 days until Thanksgiving, 13 days until Hanukah, 33 days until winter and 36 shopping days until Christmas...
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