Coupons are a hot commodity and they're everywhere. Thousands of retailers are willing to give visitors access to savings, deals and special offers, including local merchants and national chains like Target, Sears and Nordstroms. You'll see dozens of coupons saving you money on whatever you're thinking of buying before this day ends. And now coupons are invading radio. MediaDailyNews reports that 45 million consumers used digital coupons in 2009 -- up almost 20% from 38 million in 2008. In terms of percentage, that represents an increase from about 12% to 14% of the total U.S. population. Of this group, 13.1 million are exclusive digital coupon users, meaning they don't clip coupons from the newspaper -- up about 39% from 9.4 million in 2008...
A number of major media groups will begin offering consumers coupons via their web sites through partnerships with eDeals.com. Partners include Post Newsweek TV, Cordillera Communications, Journal Broadcasting and a number of CBS Radio affiliates. The partners will integrate eDeals.com's retail platform into their network of sites from which they'll dole out savings to consumers. New eDeal.com partnerships have sprouted up in more than 40 radio stations in markets like Tampa-St. Petersburg, Miami, Ft. Lauderdale, Houston, Las Vegas, Detroit, Milwaukee, Tucson, Tulsa, Boise and San Antonio. Under the terms of the deal, partners get an even commission split. The company says more major markets will follow...
Digital coupons are in demand. Earlier this year, Coupons.com said the total volume of coupons redeemed from the Coupons.com network reached $858 million in 2009 -- up from about $320 million in 2008 and $140 million in 2007, for a total increase of over 500% in just two years. Chances are good that you'll see 2 or 3 coupons every time you check your email today. Sure you can delete whatever you're not interested in, but the ad's impression has already been made and eventually you'll get hooked enough to take advantage of one of those digital ads. It works and it's a great revenue source. Radio is smart for jumping on the coupon craze while it still is relevant...
10 Timeline Memories:
1.1926] Debuted on this date: The National Broadcasting Company (NBC) debuts with a radio network of 24 stations. The first network broadcast is a 4-hour special from the Grand Ballroom of the Waldorf Astoria featuring big band music...
2.1956] From song to stage & screen: Elvis Presley's movie career is launched when "Love Me Tender" premieres at the New York Paramount Theater. The film will earn back it's $1 million cost in just 3 days. Over the next 13 years Elvis will appear in 33 movies...1990] David Bowie makes his Broadway debut in "The Elephant Man"...
3.1939] Planting the seed: FDR lays the cornerstone of the Jefferson Memorial in Washington, D.C...
4.1967] MVP...MVP...MVP: The Red Sox' Carl Yastrzemski wins the AL MVP in the best individual season performance by a player I've ever seen (this includes watching Mantle & Maris in New York). Yaz won the highly coveted Triple Crown in '67 and it hasn't been done since...
5.1969] Anti-War: A quarter of a million protesters stage a peaceful demonstration in Washington, D.C., against the Viet Nam War...
6.1988] Staking their claim: The legislative body of the PLO proclaims the establishment of an independent state. Zionists take a different view...
7.1992] Not a petty career: Richard Petty's 35-year reign as stock-car king ends in a fiery crash when his famous #43 gets caught in a pileup in his last race. Unhurt, he finishes the race retiring with 7 NASCAR championships and 7 Daytona victories. Both are records...
8.1993] Guilty as charged: A judge in Mineola (LI) sentences Joey Buttafuoco to 6 months in jail for the statutory rape of Amy Fisher, who shot and wounded Joey's wife, Mary Jo...
9.2005] Saving face: In Amiens, France, Isabelle Dinoire becomes the first person to undergo a partial face transplant. A mauling by an attacking dog earlier in the year badly disfigured her face...
10.2007] Gotcha: Baseball home run king Barry Bonds is indicted on charges related to grand jury testimony during which he denied knowingly using performance-enhancing drugs. Bonds pleaded not guilty and is still awaiting trial...
Music Memories:
- 1969] Released on this date: "I Want You Back" - Jackson Five...
- 1990] Read my lips: A Milli Vanilli publicist admits that Fabrice Morvan and Rob Pilatus never sang a note on their album when they lip-synched, performing live...
"Happy Birthday...happy birthday":
Frida Lyngstad of ABBA (65), Sam Waterston (70), Yaphet Kotto (73), Petula Clark (78), Edward Asner (81) and judge Joseph Wapner (91)...
Timeline Countdown: 10 days until Thanksgiving, 16 days until Hanukah, 36 days until winter and 39 shopping days until Christmas...
