Radio is being targeted by digital advertisers like never before, according to Jack Myers Media Business Report's Media Vision 2020. The report projects total 2010 U.S. marketing communications and advertising investments will grow 3.2% to $601.5 billion. Myers tells The Huffington Post that "traditional advertising investments in television, print, radio and out-of-home are projected to grow only 1.8% but digital advertising investments in these media will grow by an estimated 28%, spurring total 3.6% growth in traditional media categories."
"The newly recalibrated data includes 57 media and marketing categories and, for the first time in any advertising analysis, breaks down digital and traditional investments for 14 traditional media and marketing categories. The report eliminates the traditional barriers between above and below-the-line marketing budgets. Marketers are integrating their budget allocations to reflect the increasing cross-over between their marketing and sales functions, which have historically been separated. This trend is apparent in social media, which is growing 50% to $1.2 billion in 2010. (Most Facebook advertising is accounted for within the new Online Originated Display Advertising category, which is increasing 9.2%)." ...
The move toward more digital and social media usage is starting to spread. Radio One, Lincoln Financial Media and other companies are experimenting with ways to harness exploding social media usage to enhance their brands while driving new digital dollars. Look for more of the same in 2011...
Happy Thanksgiving everyone. We all have too many things to mention that are worth being thankful for...
10 Timeline Memories:
1.1789] 1st Thanksgiving: A day of Thanksgiving is set aside by President George Washington to observe the adoption of the U.S. Constitution (11/26)…
2.1925] Debuted on this date: The longest running live music show debuts on WSM Nashville when host George Dewey Hay invites an 83-year old Civil War veteran to play fiddle for an hour. The ‘WSM Barn Dance’ begins (11/28). In 1927 its name is changed to the “Grand Ole Opry“...
3.1942] Play it again Sam: “Casablanca” starring Humphrey Bogart and Ingrid Bergman debuts at the Hollywood Theater in Manhattan (11/26)…
4.1942] Down in flames: A devastating and deadly fire destroys the Cocoanut Grove night club in Boston, taking nearly 500 lives (11/28)…
5.1963] Live from Dallas: Jack Ruby shoots and mortally wounds Lee Harvey Oswald, the accused assassin of President Kennedy. This happened live on television - still hard to believe. Here’s the video clip (11/24)…
6.1971] AWOL with ransom: Hijacker D.B. Cooper parachutes from a Northwest flight over Washington State with $200,000 in ransom. His fate is still unknown (11/24)…
7.1978] City Hall massacre: San Francisco mayor George Moscone and City Hall Supervisor Harvey Milk, a gay rights activist, are shot to death inside City Hall by former Supervisor Dan White (11/27)…
8.1980] No mas, no mas: Sugar Ray Leonard defeats Roberto Duran for the welterweight crown after Duran pleads “no mas, no mas” in the 8th round, ending the fight (11/25)…
9.1999] Elian gets his 15 minutes: 6-year old Cuban refugee Elian Gonzalez is rescued by a pair of sport fishermen off the coast of Florida. The saga of Elian begins (11/25)…
10.2009] Tiger caged: Tiger Woods is hospitalized after sustaining injuries in a car crash outside his home in Orlando. You know what happened next (11/27)...
Music Memories:
- 1965] Released on this date: "You Didn't Have To Be So Nice" - Lovin' Spoonful (11/27)...1967] "Magical Mystery Tour" LP - Beatles (11/27)...1970] "All Things Must Pass" LP - George Harrison (11/27)...1970] "My Sweet Lord" - George Harrison (11/28)...1970] "Your Song" - Elton John (11/28)...
- 1966] Recorded on this date: The Beatles begin recording "Sgt. Pepper" (11/24)...1986] "Do They Know It's Christmas" - 36 British and American stars, including Phil Collins, Boy George, George Michael, Sting, U2, Duran Duran & James Taylor get together as Band-Aid with proceeds going to Ethiopian famine relief, conceived by Bob Geldof (11/25). First up to sing is Paul Young...
- 1967] Number One on this date: "Incense & Peppermints" - Strawberry Alarm Clock (11/26)...1994] "I'll Make Love To You" - Boyz II Men (11/26)...
- 1974] Lennon's farewell: Elton John and John Lennon sing a duet of "I Saw Her Standing There" at Lennon's last stage appearance at Madison Square Garden plus two other songs (11/28)...
"Happy Birthday...happy birthday": (11/24) Katharine Heigl (32), Stanley (Chip) Livingston (60), Donald 'Duck' Dunn (69), Pete Best (69) & Paul Tagliabue (70)...(11/25) Barbara Bush, Jenna Bush (both 29), Christina Applegate (39), Jill Hennessy (42), Amy Grant (50), Bruno Tonioli (55), John Larroquette (63), Ben Stein (66) & Percy Sledge (70)...(11/26) Harry Carson (57), John McVie (65), Jean Terrell (66), Rich Little (71) & Tina Turner (71)...(11/27) Jaleel ("Urkel") White (34), Samantha Harris (37), Michael Vartan (42), Robin Givens (46), "Sweet" Caroline Kennedy Schlossberg (53) & Jayne Kennedy (59)...(11/28) Jon Stewart (48), S. Epatha Merkerson (58), Paul Shaffer (61), Randy Newman (67), Gary Hart (74) and Berry Gordy Jr. (81)...
Timeline Countdown: Happy Thanksgiving, 7 days until Hanukah, 27 days until winter & 30 days until Christmas...
