Friday, November 12, 2010

Is Radio Doing Enough Social Networking???

(Weekend Edition)

Radio is facing a new world and trying to figure out how to fit into it. It's a world of mobile devices and social networking. As the medium continues becoming more socially involved, Gowalla Communications Manager Pia Arthur offers this advice: "There are currently several things radio stations can do to become active on Gowalla", a popular location-based gamemaker. "Radio stations can create trips for certain events, and they can do giveaways for check-ins to their events and concerts. Through comments, stations can also receive feedback from listeners about events they are hosting." That's one way to get the attention of the Facebook generation. "The goal is to give listeners a great experience while sponsors and broadcasters benefit from more personalized engagement with the audiences they want to reach" says Moblico's Pierre Barbeau, CEO of the mobile solutions company...

While location-based gaming might sound like all fun and games, Alice Radio in San Francisco recently teamed up with Gowalla to raise money for Haiti and even VH1, Bravo and The History Channel have signed on for location-based social games, according to RadioWorld. Barbeau adds "By linking radio to location-based social media games, we turn radio into a '3D experience' that expands reach for everyone. In the end, this drives revenues to new levels." ...

This might all sound designed for the lower end of the demographic scale, but if Bravo and The History Channel are involved, maybe it's worth looking into. In addition to Gowalla, other popular location-based gamemakers include Foursquare, Brightkite and SCVNGR...

10 Timeline Memories:
1.1931] A 'Nessie' sighting: The first known photo of the 'Loch Ness Monster' is taken (11/12)...
2.1940] Fantastico: "Fantasia", not the singer, the Walt Disney masterpiece debuts (11/12)...
3.1968] Premiered on this date: "Yellow Submarine", the animated movie (11/13)...1997] The Disney musical "The Lion King" opens on Broadway (11/13)... 4.1974] "Happy Trails": Karen Silkwood, 28, a technician and union activist from Oklahoma who inspired a movie of her life, is killed in a suspicious car crash (11/13)...
5.1979] 'Chocolate Thunder': 76er Darryl Dawkins shatters a fiberglass backboard doing a monster dunk in Kansas City and starts a new fad that provides ESPN with about a million 'Sports Update' show opens (11/13)...
6.1986] It's a family affair: Doubleday Publishing agrees to sell the Mets to Nelson Doubleday & Fred Wilpon for $80.7 million (11/14). The publishing company bought the team for a then-record $21.1 million in 1980...
7.1987] AIDS ban banned: The AMA issues a policy statement saying it was unethical for a doctor to refuse to treat someone solely because that person has AIDS or is HIV-positive (11/12)...
8.1996] Wedding Bells: Michael Jackson and mother-for-hire Deborah Rowe make it official (11/14)...1998] Carmen Electra and Dennis Rodman marry but there's some debate over who wore the bridal gown (11/14). The marriage ends in 9 days. So what took so long???
9.1996] Guilty as charged: Jonathan Schmitz, 26, is convicted of second-degree murder for shooting Scott Amedure, a gay man who'd revealed a crush on Schmitz on a "Jenny Jones" TV show. Schmitz is serving a 20-25 year prison term (11/12)...1997] Ramzi Yousef is found guilty of masterminding the 1993 bombing of the World Trade Center. Yousef is serving a sentence of life without parole (11/12)...2004] Scott Peterson is sentenced to death for murdering his pregnant wife, Laci, and dumping her body in San Francisco Bay. Peterson remains on death row (11/12)...
10.2001] Belle Harbor hell: American Airlines flight 587 crashes in Belle Harbor, Queens shortly after taking off in perfect weather, from JFK, taking more than 260 lives (11/12)...

Music Memories:

"Happy Birthday...happy birthday": (11/12) Anne Hathaway (28), Tonya Harding (40), Sammy Sosa (42), Nadia Comaneci (49), Neil Young (65), Al Michaels (66), Booker T. Jones (66), Bryan Hyland (67), Ruby Nash Curtis (71) & Bob Crewe (79)...(11/13) Jimmy Kimmel (43), Whoopi Goldberg (55), Chris Noth (56), Joe Mantegna (63) and Garry Marshall (76)...(11/14) Josh Duhamel (38), Curt Schilling (44), Condoleezza Rice (56), Yanni (56), Stephen Bishop (59), Britain's Prince Charles (62), Buckwheat Zydeco aka Stanley Dural Jr. (63) and Jimmy Piersall (81)...

Timeline Countdown: 13 days until Thanksgiving, 19 days until Hanukah, 39 days until winter and 42 shopping days until Christmas...



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