Tuesday, September 21, 2010

Terrestrial Internet Is Getting Eaten Alive...

The latest Ando Media numbers show that customized and pureplay internet services like Pandora, Slacker and the rest is eating terrestrial radio's lunch, dinner and tomorrow morning's breakfast. Pandora's fourth consecutive positive growth month (July) gives the customized music service 448,684 AAS (average number of streams of one minute or more that are active within a time period - similar to average quarter hour shares). To realize how huge that number is, second place belongs to CBS Radio with an AAS of 150,679. If that's not enough for terrestrial radio to digest, pureplay webcaster Slacker debuts at #7 in Ando with 19,586 AAS. That number doesn't include the customizable webcaster's mobile streams. The AAS numbers are from Monday-Friday, 6am-8pm dayparts. While terrestrial radio continues to stream its format on the web, customized and pureplay services are winning the web race wire-to-wire, like Secretariat in his prime...

In addition to Pandora, the growth of pureplay services gives terrestrial webcasters still more to worry about. Pandora's success produced pureplay services like Slacker. Pureplays, (defined as net-centric companies built exclusively for the internet), have grown by 10% from June to July to 496,207 while terrestrial AAS declined by 6% to 436,993, according to a Bridge Ratings analysis of Ando data. From November to July, pureplays are up 92% while terrestrial streams are down 10%. A total of 16 of the top 20 experienced a decline in sessions from June. There is one thing that terrestrial leads in though and that's in Average Time Spent Listening (TSL)...

Because an increasingly high percentage of its listening occurs on mobile devices, Pandora has the lowest Average Time Spent Listening (0.83 hours per session). Bonneville has the highest TSL (3.7 hours), followed by Salem (3.08), Greater Media (2.92), AccuRadio (2.83) and EMF (2.57). TSL as in the old radio measurement days isn't as important as AAS (Average Active Sessions) which has become the new AQH (Average Quarter Hours) in webcast measurement...


10 Timeline Memories:
1.1897] Santa who?: The New York Sun runs an editorial that answers a question from 8-year-old Virginia O'Hanlon: 'Is There A Santa Claus'...
2.1937] Making it a hobbit: 'The Hobbit' by J.R.R. Tolkien is published...
3.1938] What's your name?: An unnamed category 3 hurricane slams into Long Island and southern New England and claims as many as 600 lives...
4.1957] Premiered on this date: "Perry Mason" starring Raymond Burr starts a run of 17 seasons...1970] "Monday Night Football" with Howard Cosell, Keith Jackson who will be replaced by Frank Gifford and "Dandy" Don Meredith. The first game features a Cleveland win over the Jets 31-21...
5.1973] Confirmation day: Henry Kissinger is confirmed as Secretary of State by the Senate...1981] The Senate confirms Sandra Day O'Connor as the first female justice of the Supreme Court...
6.1983] Say watt?: Interior Secretary James G. Watt describes a special advisory panel as consisting of "a black, a woman, two Jews and a cripple." Watt removes the shoe from his mouth, apologizes and then 'resigns'...
7.1998] What is "is"?: Bill Clinton is less ingenious than Jimmy Carter. This is the day that Bill answered a question about Monica Lewinsky with this question: "it depends on what the meaning of 'is' is?" It's all part of his testimony about an affair with "that woman, Miss Lewinsky." Unlike Carter -no pass for Clinton on his quote...
8.1998] "Happy Trails": Olympic gold medal track star Florence Griffith Joyner aka 'Flojo' dies in her sleep after suffering an epileptic seizure...
9.2008] Emmy Topper: "Mad Men" becomes the first basic-cable show to win a top series Emmy Award...
10.2008] Saying goodbye to the "House That Ruth Built": The Yankees beat the Orioles in the last game played at the old Yankee Stadium...

Music Memories:

Commentary...
Join host Marla Sitten and award-winning songwriters Dave Gibson, Wynn Varble and Chris Wallin for a fall songwriting seminar at Jim Oliver's Smoke House in beautiful Monteagle, Tennessee, November 5-7, 2010. Visit TheSmokeHouse.com for additional information...

"Happy Birthday...happy birthday":
Nicole Richie (29), Ricki Lake (42), Faith Hill (43), Cheryl Hines (46), Rob Morrow (48), Bill Murray (60), Stephen King (63), Bill Kurtis (70), Leonard Cohen (76) and Larry Hagman (79)...

Timeline Countdown: 2 days until autumn arrives, 15 days until the MLB playoffs begin, 37 days until the World Series opener & 40 nights until Halloween...
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