Nielsen's Netview recently found that smartphone users spend less than 2 minutes an hour listening to music on their phones. It should be noted that Nielsen did not break out radio separately. Ready for another surprise? ComScore shows that there's an even bigger problem than the less than 2 minutes spent listening - most subscribers never listen to music on their phone. I mean, has the NAB or RAB seen this study? And if they did would they still push for FM chips? That doesn't even require an answer - of course they would...
There's even more to suggest that FM chips in smartphones may not be necessary - the least used activity is listening to music. Only 14.5% of mobile subscribers have listened to music on their phone in the past month. Mobile users might claim they want an FM chip, but their actions suggest that most won't use the radio and they probably won't spend much time listening. Arbitron tells us that nearly 200 million people listen to radio in the top 300 radio markets alone. Of that 200 million listener base, fewer than 34 million U.S. subscribers listen to music on their phones. Unless radio figures out a way to use 2 minutes of listening as a viable demographic to sell product from, is it worth it???
10 Timeline Memories:
1.1946] Justice received: An international military tribunal in Nuremberg, Germany, finds 22 top Nazi leaders guilty of war crimes...
2.1947] Brought to you by: The World Series is televised for the 1st time with sponsors paying a "hefty" $65,000 for the entire Yankee-Dodger series...
3.1949] Airlift lands: The Berlin airlift, which delivered 2.3 million tons of food and fuel to West Berliners despite a Soviet blockade, ends...
4.1950] Premiered on this date: Radio's 'Grand Old Opry' is televised for the first time...1951] "The Red Skelton Show" debuts for a 20-season run...1960] "The Flintstones" becomes the first primetime animated series on its way to 6 years in first run and forever in syndication...1982] "Cheers" kicks off an 11-year run...
5.1955] Hollywood tragedy: 24-year old Hollywood star James Dean is killed in a two-car collision while racing near Cholame (CA)...
6.1960] Howdy goes back in the box: "The Howdy Doody Show" bows out with the silent Clarabelle (played by Bob Keeshan, future "Captain Kangaroo" speaking for the 1st time. Clarabelle simply says: "Goodbye kids"...
7.1962] With more to come: The 1st-year New York Mets lose a record 120th game and they hit into a triple-play to boot...
8.1972] A hero to the end: Future Hall of Famer Roberto Clemente picks up his 3,000th and final hit as he'll go down in a tragic plane crash on New Year's Eve...
9.1985] Howard exits: Howard Stern is fired by WNBC after 3 years but he will quickly resurface at WXRK (K-Rock)...
10.2004] Pulling the plug on Vioxx: Merck & Co. pulls Vioxx, its heavily promoted arthritis drug after a study finds it doubles the risk of heart attacks and strokes...
Music Memories:
- 1971] Number One on this date: "Maggie May" - Rod Stewart...
Commentary: Legendary Hollywood leading man of the 50s, Tony Curtis has passed away at the age of 85. Curtis, born Bernard Schwartz in the Bronx, starred in more than 140 movies, mostly as a leading man. His most famous role was playing one of the girls in the movie "Some Like It Hot" with Marilyn Monroe and Jack Lemmon...Join host Maria Sitten and award-winning songwriters Dave Gibson, Wynn Varble and Chris Wallin for a fall songwriting seminar at Jim Oliver's Smoke House in beautiful Monteagle, Tennessee, November 5 - 7, 2010. Visit: TheSmokeHouse.com for additional information...
"Happy Birthday...happy birthday":
Martina Hingis (30), Jenna Elfman (39), Crystal Bernard (49), Fran Drescher (53), Barry ("Brady Bunch") Williams (56), Deborah Allen (57), Marilyn McCoo (67), Len Cariou (71), Johnny Mathis (75), Cissy Houston (77), Angie Dickinson (79) & Elie Wiesel (82)...
Timeline Countdown: 6 days until the MLB playoffs begin, 28 days until the World Series starts & 32 nights until Halloween...
