Tuesday, September 14, 2010

Radio's Ad Spending Rally Continues...

A game has 4 quarters but if radio has as strong a second half as its first half, the game has been won. Kantar Media Sr. VP Jon Swallen: "The rally in ad spending that has emerged from last year's collapse continues at a steady pace through the second quarter, even as softening economic data on retail sales, spending and employment began to raise concerns about the outlook for consumer activity. Early figures from the third quarter indicate the advertising expansion is still maintaining its momentum and that is an encouraging sign for the industry." While television media led the first half rebound, radio took a healthy bite too...

Spending in the all-important local radio sector is up 4.2% in Q2 and while all radio types saw growth rates ease slightly during the quarter, National Spot Radio went through the roof with a 16.8% gain. Network Radio took a small dip at 0.4%. Total media ad spending in Q2 was up 5.4% compared to last year. The first six months of 2010 rose 5.7% from 2009, finishing the first half at $63.57 billion according to Kantar Media...

Radio still has its work cut out for it in the second half of the year but should be boosted by back-to-school, political, auto (in a traditionally healthy season of the year) and holiday ad spending. A strong second half will put 2009 in the rear-view mirror...

10 Timeline Memories:
1.1814] Jose can you see: Francis Scott Key writes the 'Star-Spangled Banner', a poem originally called 'Defense of Fort McHenry'. Key had witnessed the British bombardment of the Maryland fort during the War of 1812. The song would became our national anthem on March 3, 1931...
2.1901] "Happy Trails": President William McKinley dies of gunshot wounds inflicted by an assassin. McKinley is succeeded by 42-year old Theodore Roosevelt...1982] Monaco's Princess Grace aka Grace Kelly dies from injuries suffered when her car plunges off a mountain road one day earlier. The Princess was 52...
3.1940] Feeling a draft: Congress passes the Selective Training and Service Act, providing for the first peacetime draft in U.S. history...
4.1948] Breaking ground: Ground is broken in Manhattan for the United Nations' world headquarters...
5.1959] Machine on the moon: The Soviet space probe Luna 2 becomes the first man-made object to reach the moon...
6.1968] Record-breaking: Tigers pitcher Denny McLain becomes the first pitcher to win 30 games in 34 years. Denny finishes the season at 31-6. His career stats: 131-91...
7.1994] Strike Three - you're out: Baseball Commissioner Bud Selig cancels the rest of the 1994 season after a strike continues after 34 days. No World Series will be played in 1994. More recently Selig spoke about steroids on the Letterman Show...
8.2001] Ground Zero: Using a bullhorn, President George W. Bush tells those gathered at Ground Zero that we will get even for the attacks. On the same day, the FBI releases the names of the 19 suspected terrorists...
9.2005] What was he thinking?: A federal judge in San Francisco declares the reciting of the Pledge of Allegiance in public schools unconstitutional...
10.2009] Death of a star: Actor Patrick Swayze dies at 57 after suffering from pancreatic cancer for more than a year...

Music Memories:

Commentary...
The Tampa Bay Radio Reunion is set for Saturday, November 6, 2010.If you plan on attending, RSVP Sandy Hall at swoodworth@embargmail.com or call 813-205-5247. Sandy needs a headcount for the reunion. Tedd Webb adds"that if you missed it last year, you missed a good one, so pass along the info, come swap some lies and have a few brews." The reunion will start at 2 pm...

"Happy Birthday...happy birthday":
Amy Winehouse (27), Tyler Perry (41), Faith Ford (46), Jon "Bowser" Bauman (63), Joey Heatherton (66), Larry Brown (70) & Jerry Coleman (86)...

Timeline Countdown: 3 nights until Yom Kippur, 9 days until autumn arrives, 22 days until MLB post-season, 44 days until the world series & 47 nights until Halloween...
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