Friday, September 3, 2010

Radio Lags Behind In Tapping Into Digital Ad Money...

(Labor Day Weekend)

As radio struggles to produce revenue from their digital platforms, sales executives see growing evidence that texting campaigns may be the best way to monetize mobile. That revelation comes as digital ad spend is getting healthier with each passing day. The Rubicon 20 index has grown 47% -- on a trend line basis - from the start of 2010 to the mid-point of the year according to Online Media Daily. "Ad spend and revenue have both been strong and growing in 2010" says Kara Weber, VP marketing at the Rubicon Project. "Given the proliferation of solution providers and industry players to the market, all working to increase the overall flow of revenue from offline to online, this increase is no surprise." Radio, are you listening???

According to Borrell Associates, online ad spending is poised to grow nearly 14% from $45.6 billion in 2010 to $51.9 billion in 2011. By next year, local online advertising should grow by almost 18% - from $13.7 billion to $16.1 billion in 2011. Borrell notes that targeted display advertising will grow nearly 60% in 2011, reaching $10.9 billion. While national advertisers are expected to ramp up their use of targeted display by about 50%, local advertising will more than double to over $2.3 billion in 2011...

Year-over-year, U.S. Web users are now receiving 15% more display ads, according to comScore Ad Metrix. By comScore's estimate, total U.S. display ad spending for the first quarter of the year reached $2.7 billion. While local business is radio's bread-and-butter, web business must provide a good percentage of the local revenue that will keep radio in business...

10 Timeline Memories:
1.1906] Taking a pass: Bradbury Robinson of St. Louis University throws a "projectile pass" to teammate Jack Schneider. It's the first forward pass used in a game as St. Louis beats Carroll 22-0 (9/5). It would have been more appropriate for Carroll to play William & Mary...
2.1954] Riding off into the sunset: "The Lone Ranger" airs on radio for the last time after 2,956 episodes (that covers a period of 21 years) (9/3)...
3.1957] How many would you like?: Ford Motor Company starts selling its Edsel line (9/4)...
4.1957] A black-eye for Arkansas: The National Guard is ordered by Governor Orval Faubus to keep 9 black students from entering Little Rock's Central High School (9/4)...
5.1959] Barbie is born: The first Barbie Doll is sold by Matel. Ruth Handler, co-founder of Matel invented the doll that was named after her daughter. Ken was named after her son (9/6)...
6.1967] Curtains: "Gilligan's Island" airs for the final time on CBS-TV after a run of 98 episodes (9/4)...
7.1971] The Walrus returns: After a visit to England, John Lennon returns to New York City, never to return to England, where he was born (in Liverpool) (9/3)...
8.1972] Bloody Olympics: Arab terrorists kill 11 members of the Israeli Olympic team. Five guerrillas and a police officer are also killed in Munich in the darkest day in Olympic history (9/5)...
9.1995] The new Iron Man: Cal Ripken Jr. breaks Lou Gehrig's record of 2,130 consecutive games (9/6). Ripken entered the Baseball Hall of Fame in 2007, on the strength of that achievement...
10.2006] Hanging up his racket: Tennis player Andre Agassi retires after losing his third-around match at the U.S. Open (9/3)...

Music Memories: All our music videos were #1 on Labor Day Weekend...

"Happy Birthday...happy birthday":
(9/3) Charlie Sheen (46), Valerie Perrine (67), Al Jardine (68), Eileen Brennan (78) and 'Beetle Bailey' cartoonist Mort Walker (87)...(9/4) Beyonce (Knowles) (29), Mike Piazza (42), Damon Wayans (50), and Golfer Tom Watson (61)...(9/5) Michael Keaton aka Michael Douglas (his real name) (59), Al Stewart (65), Raquel Welch (70), William Devane (73), Yankee killer Bill Mazeroski (73) and Bob Newhart (81)...(9/6) Paul Manusama (25), Macy Gray (43), Rosie Perez (46), Elizabeth Vargas (48), Jeff Foxworthy (52), Jane Curtin (63), Swoosie Kurtz (66), Roger Waters (67) and JoAnne Worley (73)...

Timeline Countdown: This is Labor Day Weekend, 6 days until NFL kickoff (Minn. @ New Orleans & 20 days until autumn arrives...
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