Paragon Media Strategies recently studied the next generation of the most-prized demographic of all forms of media, 25-54 year-olds and the results may set the standard for programming over the next 20 to 30 years. The online poll of 14-to-24-year-olds (no sample size given) found the following:
- 73% listen to music on sources other than radio (CD's, mp3s, iPods, streaming, satellite radio,etc.)...
- Radio maintains a 41% share of the younger demo in TSL (time spent listening)...
- Females 19-24 listen to radio significantly more than the other demos while 44% of younger females and males listen to radio more and 40% are listening to radio less (pretty much a wash)...
- The major threat to radio? iPods and personal mix CD's. Online listening was also found to be an important alternative. Half of the 78% that have iPods, are now listening less to radio while only 20% listen more. One-third of the CD listeners are now listening less to radio while 20% are listening more...
Paragon President/COO John Stevens sums it up: "Our research shows radio is still in the game for their entertainment time, but radio has considerable ground to make up if it hopes to capture even the majority of the youth in the future"...
As with all studies, you have to look at the methodology involved, the sample size (not given) and where the study was done. You might say it was biased because it was conducted online where 100% of those studied were online users. Agree, disagree or take it for what you think it's worth but let's say 50% of this study is valid, you still better take note because those sampled are the valued demographic that will rule the next media generation...
10 Timeline Memories:
- 1861] Can you hear me now?: The first transcontinental telegraph message is sent from California to President Abraham Lincoln...
- 1901] You go first!: Anna Edson Taylor, a 43-year-old widow, becomes the first person to survive going over Niagra Falls in a barrel...
- 1926] Curtains: Harry Houdini plays his last performance, at the Garrick Theatre in Detroit...1988] The Islanders' Mike Bossy retires...2003] Concorde makes its last commercial flight, bringing the era of supersonic transport to a close, at least for then...
- 1931] Debuted on this date: The George Washington Bridge opens to the public...
- 1940] Clocking in: The 40-hour work week goes into effect in the U.S...
- 1972] "Happy Trails": Severe heart problems take their toll on Jackie Robinson who passes away at 53...2005] American civil rights activist Rosa Parks dies in her Detroit apartment at the age of 92...
- 1973] Turnpike tragedy: Heavy fog on the Jersey Turnpike causes a 65-car collision, killing 9...
- 1989] Going to Hall: The class of 1990 Rock and Roll Hall of Fame inductees is announced: Hank Ballard (who recorded the original "Twist", seen danced to here: http://www.youtube.com/watch?v=qb-qLIKlS7A ), Holland-Dozier-Holland, Bobby Darin, The Four Tops, The Four Seasons (introduced by Trini Lopez, the group is seen here doing a medley of their hits: http://www.youtube.com/watch?v=fzv55K-6lY4 ), The Kinks, Carole King (how many of you remember "It Might As Well Rain Until September"?: http://www.youtube.com/watch?v=7WPXXJVd--M ), Gerry Goffin, The Platters (who do "The Great Pretender" and "Only You" in this clip: http://www.youtube.com/watch?v=PtXnUEW_OXw ), The Who and Simon & Garfunkel...
- 1997] YESSSSSS: Former NBC sportscaster Marv Albert is spared a jail sentence after a court room apology to the woman he sunk his bicuspids into during a sexual encounter. Albert said his companion said she hadn't had a bite to eat in months, so he bit here. The judge doesn't bite-uh-buy it...
- 2002] Snipers snuffed: Army veteran John Allen Muhammad and teenager Lee Boyd Malvo are arrested in connection with the Washington area sniper attacks (they're both serving prison terms)...
Commentary:
The "Impossible Dream Red Sox" of 1967 will be well represented for game one of the World Series starting tonight at Fenway Park. Carl Yastrzemski will throw out the ceremonial first pitch and he will be joined by manager Dick Williams and 20 other members of that legendary team that jump-started the Red Sox post-season success. And as if that were not enough, John Williams and the Boston Pops will play the national anthem. It gives me goose bumps just writing this...
"Happy Birthday...happy birthday":
Corey Dillon (33), Mary Bono (46), Kevin Kline (60), F. Murray Abraham (68), Santo Farina (70), Bill Wyman (71), David Nelson (71) and Y.A. Tittle (81)...
Timeline Countdown: Tonight is game one of the World Series (GO SOX), 7 nights until Halloween, 11 days until Standard Time and 22 days until Thanksgiving...
