The stakes are huge in today's latest 'make-or-break' primaries in Ohio and Texas for Hillary Clinton and Barack Obama. In the fall, the Radio Advertising Bureau predicted an increase in revenue for radio because of 2008 presidential advertising but no one could have predicted a race thisclose. It's anyone's guess as to how much that revenue increase brings. The big question for radio is how much of the advertising will show up on their side of the media ledger as the candidates head for November 4th? As always, the aggressive GM's and Sales Managers will determine the revenue winners and losers...
The speed of this election is lightening-fast. It can change in a fraction of a second. Just yesterday the media jumped all over the '3 a.m. phone call' ad posted by Hillary Clinton. Results are already in on the effectiveness of that ad. HCD Research, using its MediaCurves Internet-based technology, tested the ad with 554 self-reported Democrats and independents. Prior to the ad, Obama led Clinton 36% to 33% (all respondents) with 31% undecided. After the ad, Clinton gained 2 points to 35% while Obama gained 1 point to 37%. The undecided dropped 3 points to 28% (again, all respondents were tested). You can view all the results of this focus-group research by clicking http://www.mediacurves.com ...
Radio better be as quickasthat to catch the political revenue stream just waiting to be had as we head for November...
10 Timeline Memories:
- 1789] Congress takes a bite out of the Apple: The Constitution goes into effect as the first Congress convenes in New York...
- 1826] All aboard: The Granite Railway in Quincy (MA) becomes the first chartered railroad in America...
- 1861] This I swear: Sworn in on this date: Abraham Lincoln...1913] Our 28th President, Woodrow Wilson...1933] Franklin Delano Roosevelt, here's a clip of his swearing-in: http://youtube.com/watch?v=OHoSUBzO0f0&feature=related ...
- 1902] Triple A: The American Automobile Association is founded in Chicago...
- 1950] Premiered on this date: Walt Disney's 'Cinderella'...
- 1952] Wedding Bells: Ronald Reagan and Nancy Davis tie the knot...1989] Time Inc. and Warner Communications announce a planned merger...
- 1954] Transplanted: The first successful kidney transplant is achieved at Peter Bent Brigham Hospital in Boston. Unfortunately it was supposed to be a lung transplant. Just kidding. Here's the hospital today: http://youtube.com/watch?v=25Vt9Ansh3Q ...
- 1968] Smokin' Joe: Joe Frazier wins the vacated (by Muhammad Ali) heavyweight championship with an 11th round KO of Buster Mathis at Madison Square Garden: http://youtube.com/watch?v=Wi-iVoxoqww ...
- 1990] 'Happy Trails': One of the leading scorers in NCAA history, Hank Gathers of Loyola Marymount suddenly collapses and dies during a game against Portland at 23. Gathers who was projected as a 1st round pick suffered from a heart muscle disorder...1996] Grand Ole Opry fixture, Minnie Pearl dies from complications of a stroke at 83. Here's Minnie in action: http://youtube.com/watch?v=TsWC2-oFrGY ...
- 2005] A good thing: Martha Stewart imprisoned for 5 months for her role in a stock scandal, leaves prison to start 5 months of home confinement, wearing a lovely ankle bracelet...
Music Memories:
- 1976] Recorded on this date: "Rich Girl" - Hall & Oates: http://youtube.com/watch?v=7ZZLQjXTMxA ...
If you're as inundated as I am with spam, you'll be happy to note that the Virginia Supreme Court affirmed the nation's first felony conviction for illegal spamming on Friday, ruling that the state's anti-spamming law does not violate free-speech rights. As a result, Jeremy Jaynes of Raleigh (NC), one of the world's top 10 spammers was convicted and sentenced to nine years in prison. Jeremy should endure reading all the lottery and fortune-inherited e-mails I receive every day for the next nine years...
"Happy Birthday...happy birthday":
Chastity Bono (39), Steven Weber (47), Patricia Heaton (50), Catherine O'Hara (54), Emilio Estefan (55), Shakin' Stevens (60), Bobby Womack (64): http://youtube.com/watch?v=UnA3vPW1E4s , Paula Prentiss (70), Miriam Makeba (76) and disc jockey jokebook writer Bob Orben (81)...
Timeline Countdown: 5 days until Daylight time, 16 days until the first day of spring and 21 days until opening day...
