Radio GM's should alert their sales managers about SQAD's (a.k.a. Spot Quotations and Data, Inc.) release of cost data information on Internet buys later this week. SQAD will break down the data coming out of the American Association of Advertising Agencies' annual media conference. That data will compare the cost of an Internet buy to the market at large. Whether you're a radio station interested in buying or selling website space, this will give you a benchmark to work from...
SQAD's Webcosts will report average CPMs for Web sites, creative formats, ad sizes, categories and time periods. Neil Klar, president and CEO of SQAD told Mediaweek.com, "this should bring some transparency and a reality check to the medium." With the Internet being the fastest-growing ad segment, GM's would be well-served to get this data from SQAD at http://www.sqad.com/ at the end of the week...
The AAAA media conference will be held in Orlando (FL) March 5-7, Wednesday through Friday. If you're in Florida or have some bucks in your budget and would like to attend, contact the AAAA at http://www.aaaa.org/ for information...
10 Timeline Memories:
- 1634] What'll it be mack?: Ex-artilleryman Samuel Cole opens the first tavern in America. 'Cole's Inn' was located near Faneuil Hall in Boston and served liquor for medicinal purposes only, of course...
- 1863] Take a letter Maria: The U.S. Postal Service authorizes free city delivery of mail. Good thing it was free. Here's how they do it in Britain: http://youtube.com/watch?v=hCmXwtUKCPk&feature=related ...
- 1931] Star spangled: President Herbert Hoover signs into law our first national anthem, Francis Scott Key's "Defense of Fort McHenry" a.k.a. "The Star Spangled Banner"...
- 1959] 'Happy Trails': Lou Costello of the legendary "Abbott and Costello" comedy duo, suffers a fatal heart attack 3 days shy of his 53rd birthday. Remembering Lou Costello: http://youtube.com/watch?v=Nj1uUoylPb4&feature=related ...
- 1984] The new commish: Peter Ueberroth, president of the Los Angeles Olympic Organizing Committee is elected as the 6th commissioner of baseball effective October 1. Well, he looked good, anyway...
- 1985] Premiered on this date: "Moonlighting" starring Cybill Shepherd and Bruce Willis on ABC-TV. This terrific series ran until May of 1989. In this montage Maddie and David smooch for the first time: http://youtube.com/watch?v=oIrWrNI1SbM&feature=related ...
- 1991] Hell breaks loose in L.A.: Motorist Rodney King is severely beaten by LAPD officers in a scene captured on amateur video tape...
- 1992] Hang him high: Islanders' great Mike Bossy becomes the second Islander to have his uniform (#22) hoisted to the rafters at Nassau Coliseum. Dennis Potvin's #5 was the first one...
- 1995] Stalking slowly: A stalker is arrested while trying to break into Roberta Flack's Manhattan apartment but the singer starts playing "Killing Me Softly" on the piano and the stalker falls into a coma...
- 2005] Up, up and away: Millionaire adventurer Steve Fossett becomes the first person to fly around the world without stopping or refueling, touching down in central Kansas after a 67-hour, 23,000 mile journey. This past September, Fossett who vanished while flying, was recently declared dead: http://youtube.com/watch?v=5uiLafwpjB4 ...
Music Memories:
- 1965] Number One on this date: "My Girl" - Temptations, the Temps give us sunshine on a cloudy day: http://youtube.com/watch?v=ltRwmgYEUr8 ...
- 1966] Formed on this date: Neil Young, Stephen Stills and Richie Furay form Buffalo Springfield. What's happening here?: http://youtube.com/watch?v=F3VrvG7286c ...
Commentary:
Dave Clark Five lead singer and keyboard player Mike Smith passed away from pneumonia on Thursday at 64. His death came two weeks away from the British group's induction into the Rock & Roll Hall of Fame, which Mike was hoping to attend. Mike had a very rough final five years, suffering a spinal cord injury that left him paralyzed from the waist down in 2003. R.I.P. Mike. Here's one of the best from Mike and the DC5, "Because": http://youtube.com/watch?v=vMpWzibdtj8 ...The BBC information about a botched assassination of Mick Jagger by Hell's Angels back in the late 60's was staggering. Can you imagine Rolling Stones music without Jagger all these years? The answer is 'no'. We wouldn't be hearing any music from the Stones who would've faded into oblivion...Friday was a bad day for John Gambling and newsman George Weber (WABC) and Rocky Allen (WPLJ) as they got bounced due to a cost-cutting move by Citadel Broadcasting. Curtis Sliwa returns to replace Gambling while no replacement was announced for Allen...
"Happy Birthday...happy birthday":
Jessica Biel (26), Brian Leech (40), Tone Loc (42), Jackie Joyner-Kersee (46), Herschel Walker (46), Tim Kazurinsky (58), Jennifer Warnes (61) and Lee Radziwill (75)...
Timeline Countdown: 6 days until Daylight time, 17 days until the first day of spring and 23 days until opening day...
