Thursday, March 6, 2008

Thursday, March 6, 2008

RAB advises Radio Sales to educate themselves regarding the Internet...

The RAB has some great advice for radio on the selling and embracing of the Internet in their current Media Facts section: http://www.rab.com/public/MediaFacts/details.cfm?id=6. They make several valid points about the Internet that everyone selling radio should read. Among them are:
  1. Radio has as much of an opportunity to sell online inventory and e-commerce tools as anyone else...
  2. The Internet is not a competitive medium. Nobody owns the Internet. Everyone has access to its potential for revenue generation...
  3. Radio is sluggish compared to newspapers and Internet entrepreneurs in adopting the medium...
  4. The only limitations on the revenue potential are our lack of understanding the medium and our limited ability to combine creativity with technology...
  5. Don't compete with the Internet. Adopt and embrace it. The business community is enthusiastic about online opportunities...

Now, here's perhaps the most important part of understanding and successfully selling the Internet. By combining radio advertising with traditional promotions and a dynamic online presence, you can deliver impressive results to your clients in virtually no time at all...

There you have it, straight from RAB's lips and hopefully - to your ears...

10 Timeline Memories:

  1. 1836] Remember the Alamo: The Alamo fortress in San Antonio (TX) falls to Mexican forces after a 13-day siege...
  2. 1899] Sorry, I have a headache: Aspirin is patented by German researchers Felix Hoffman and Hermann Dreser...
  3. 1930] TV to follow: Clarence Birdseye develops a method for quick-freezing food. Here's an old British advert on a most scrumptious TV dinner: http://youtube.com/watch?v=CFehBQCY6x4...
  4. 1960] Good Morning Vietnam: The U.S. announces that it will send 3,500 troops to Vietnam...
  5. 1964] Wedding Bells: Elizabeth Taylor steals Eddie Fisher away from wife Debbie Reynolds. Liz and Eddie last 5 years together...
  6. 1967] Who's your daddy? Stalin's daughter Svetlana Allilujeva asks for and is granted asylum in the U.S...
  7. 1978] Gunned down: Hustler publisher Larry Flynt is shot and paralyzed permanently by a sniper in Georgia who objected to an interracial couple appearing in the magazine...
  8. 1981] 'And that's the way it is': The words of Walter Cronkite who does his final "CBS Evening News" report which started on April 16, 1962: http://youtube.com/watch?v=OK9WdGh3clE...
  9. 1993] Gang rape horror: A woman is gang-raped on a pool table in a New Bedford (MA) tavern. Four men are later convicted in a case that rocks the nation...
  10. 2000] NYPD cover-up: Three white NYPD officers are convicted of a cover-up in a police station attack on Haitian immigrant Abner Louima...

Music Memories:

Commentary:

Here are the top 5 business categories that local radio called on last week (compliments of the RAB): Restaurants/Home Improvement (16%), Autos (New Domestic) (12%), Lawn & Garden (10%), Real Estate-Homes/Autos (New Imported)/Dentists (huh?)/Furniture (8%) and Lawyers/Banks (7%)...What, no fortune-tellers for the all-night show???

"Happy Birthday...happy birthday":

Shaquille O'Neal (36), Tom Arnold (49), Kiki Dee (61), Rob Reiner (61), Mary Wilson (64), Sylvia Robinson (71), seen here singing into her pillow on "The Soouuuul Train": http://youtube.com/watch?v=8p7nwia-zWw, Ivan Boesky (71), Alan Greenspan (82) and Ed McMahon (85)...

Timeline Countdown: 3 days until Daylight time, 14 days until spring, 17 days until Easter, 19 days until opening day and 44 days until Passover...

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