Tuesday, January 18, 2011

Radio Streaming Needs More Creativity To Succeed...

Radio streaming needs to improve to matter. When Coleman Insights released their audio streaming findings last month, they showed that nearly half (48%) of Americans who listen to streaming audio do not use the "over the air" broadcasts of AM and FM radio stations. "On the surface these numbers should be of some concern to radio broadcasters," says Coleman Insights VP Sam Milkman, who authored the study. "However, our findings suggest that they are not the result of many streaming audio users disengaging from radio brands, but simply changing the distribution platform they use to consume radio content." Translation: streamers are not thinking about terrestrial radio when they do their online searches, they want something different - something better...

The study also found that the most positive perceptions of AM and FM radio that streaming audio listeners have, are shared by those streamers who do not listen to "over the air" signals. It's my belief that stations streaming their signals benefit mainly by expanding their reach and not much else. At the time that stations began to stream, audiences were unmeasurable but since that's changed, there's nothing wrong with just expanding your reach. I don't know how creative you can get with streaming unless you offer a different format that won't compete with your format...

However stations decide to improve their streaming, they must realize that only half of all streamers care about finding them. If you want to be found, just telling your regular listeners about it is not enough. That means advertising. Since advertising budgets are tight, using pennysavers or local community papers is better than nothing...

10 Timeline Memories:
1.1911] Aircraft landing: The first landing of an aircraft on a ship takes place when pilot Eugene B. Ely lands on the deck of the USS Pennsylvania in San Francisco harbor. Ely was trying to land at the airport but is eventually forgiven for overshooting the runway…
2.1948] Round & round she goes: The precursor of “American Idol”, “The Original Amateur Hour”, hosted by Ted Mack moves from radio to television where it runs until 1960. Gladys Knight appeared on the show at the age of 7…
3.1967] Gotcha: Albert DeSalvo aka the “Boston Strangler” is convicted in Cambridge of armed robbery, assault and sex offenses…
4.1976] Super Sunday: The Pittsburgh Steelers win their second consecutive Super Bowl on the last play in an exciting 21-17 win over Dallas...
5.1982] Thorpe reinstated: The International Olympic Committee approves reinstatement of Jim Thorpe’s Olympic titles. The titles were stripped because Thorpe was considered a professional athlete when he won the medals in 1912…
6.1990] Barry bust: Washington, D.C. Mayor Marion Barry is arrested for drug possession in an FBI sting. Barry is later convicted of a misdemeanor but his drug problems didn’t end there…
7.1991] Eastern goes south: Financially strapped Eastern Airlines shuts down after 62 years in business…
8.1993] All the way with MLK: The Martin Luther King Jr. holiday is observed in all 50 states for the first time…
9.1998] Drudgery: The Drudge Report breaks the Monica Lewinsky scandal story…
10.2005] The flying hotel: The world’s largest commercial jet, an Airbus A380 that can carry 800 passengers, is unveiled in Toulouse, France…

Music Memories:

Events:
Smokin' Hit Songwriters Seminar/Retreat is coming up March 18 - 20, 2011 at Jim Oliver's Smoke House, 850 West Main Street in Monteagle (TN). Entrance fee is $150. For additional information, go to Facebook and do a search for the seminar...

"Happy Birthday...happy birthday":
Jesse ('Law & Order') Martin (42), Mark Messier (50), Kevin Costner (56), Bobby Goldsboro (70) and Ray Dolby (noise reduction dude) (78)...

Timeline Countdown: 5 days until NFL Conference Championships, 19 days until Super Bowl XLV, 26 days until pitchers & catchers report & 27 days until Valentines Day...



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