It seems we get a different forecast for radio revenue every day. While most analysts predict a slow recovery this year, Strata sees a renewed interest in radio at ad agencies. The maker of media buying and selling software company's fourth quarter survey of major ad agencies found that 15.6% of respondents cited radio as the medium they're most interested in. Strata considers this a "surprise rebirth" for radio. TV may be the main focus of most advertisers, chosen by 44%, followed by digital at 21.1%, but radio interest is growing again...
Fifty-one percent of agencies report that their business is increasing and nearly 25% say their clients are increasing their ad budgets this year. Nearly 35% expect the economy and their business to return to strong growth by the end of the year, and 17% say they're already seeing strong growth, according to Radio Ink. Strata also reports that platforms like Apple's iAd, Apple TV and Google TV "still hold little interest for agencies", with 90% saying clients are not requesting buys for those platforms. Strata also found that the focus on digital has "fallen off a bit. While still hot, it is used more in a solid media mix than (seeing) more dollars heading heading its way." ...
So, here's the opening for an increase in revenue for radio. At least for today. Tomorrow there's bound to be another study showing something else. Somewhere in the middle is probably the prediction that most likely will come true...
10 Timeline Memories:
1.1968] Sock it to me: “Rowan & Martin’s Laugh-In” debuts on NBC-TV (1/22)…
2.1971] Boogity, boogity: In basketball, UCLA loses to Notre Dame (1/23) and then wins 88 games in a row. The streak ends with a loss to ??? Correct - Notre Dame. The Bruins coach during the streak was John Wooden...
3.1973] Supes Rule: Roe v. Wade is born, legalizing abortion after the Supreme Court strikes down state laws prohibiting abortion. You can be sure this will be an issue that won’t ever be put to rest (1/22)…
4.1977] Rootin’ tootin’: “Roots” debuts as a mini-series and almost half of the country watches the final 2-hour episode when 100 million viewers are on hand. 85% of all TV homes saw all or part of the previous 7-episodes (1/23)…
5.1984] Loss of a Rock & Roll Great: Jackie Wilson dies at 49 after being in a coma for 8 years, suffering a heart attack on stage, September 25, 1975...(1/21)…
6.1989] Superbowl Sunday: Joe Montana leads the 49ers on an 11-play, 92-yard touchdown drive with 43 seconds remaining to lift San Francisco to a 20-16 win over Cincinnati in Super Bowl XXIII. It’s the third title for SF (1/22)…
7.1994] First cut is the deepest: A jury in Manassas (VA) acquits Lorena Bobbitt by reason of insanity for her ’slice and dice’ of husband John’s private parts (1/21)...
8.1998] Guilty as charged: Theodore Kaczynski aka ‘The Unabomber’ pleads guilty in return for a life sentence without parole. His specialty was mail bombs (1/22)…
9.2004] So sue me: The recording industry sues 532 computer users for illegally distributing songs on the Internet (1/21)…
10.2008] ‘Happy Trails’: Australian actor Heath Ledger dies of an accidental medication overdose at 28 (1/22)…
Music Memories:
- 1960] Signed, Sealed, Delivered: Sam Cooke signs with RCA Records (1/22)...
- 1963] Recorded on this date: "On Broadway" - Drifters (1/22)...1966] "Wouldn't It Be Nice" - Beach Boys (1/22)...1971] "Power To The People" - John & Yoko (1/22)...
- 1968] Number One on this date: "Judy in Disguise (with glasses)" - John Fred & Playboy Band (1/23)...
- 1986] A Hall of a time: The first annual induction ceremony for the Rock and Roll Hall of Fame is held at the Waldorf Astoria and Norm N. Nite and yours truly were there to see these inductees: Chuck Berry, James Brown, Ray Charles, Fats Domino, Everly Brothers and Jerry Lee Lewis. The late Buddy Holly and Elvis Presley go in posthumously. Scott Muni and Norm inducted Alan Freed (1/23)...
- 1990] Unplugged: Squeeze become the first MTV act to star on 'MTV Unplugged' (1/21). Here's the band plugged in...
"Happy Birthday...happy birthday": (1/21) Geena Davis (55), Robbie Benson (55), Billy Ocean (61), Mac Davis (69), Placido Domingo (70), Richie Havens (70) & Jack Nicklaus (71)...(1/22) Diane Lane (46), Linda Blair (52), Mike Bossy (54), Steve Perry (62), John Hurt (71), Joseph Wambaugh (74), Graham Kerr (77) & Piper Laurie (79)...(1/23) Mariska Hargitay (47), Monaco's Princess Caroline (54), Anita Pointer (63), Jerry Kramer (75), Chita Rivera (78) and Sen. Frank Lautenberg (87)...
Timeline Countdown: The NFL Conference Championships are played this weekend, 16 days until Super Bowl XLV, 23 days until pitchers & catchers report & 24 days until Valentines Day...
