(MLK Day Edition)
2011 will be the year that all media forms will be looking for a return-on-investment in social media. But will they find it? eMarketer reports that ROI has always been a big issue, but as more companies plan to increase social media budgets, it's becoming a must-have. Every area of social media strategy will see more participation in 2011 than 2010. As the numbers of consumers embracing social media rises, radio will be looking for a social media advertising hook but it won't be easily found. Determining ways to measure ROI in social media isn't an exact science yet and that's the problem...
Brian Solis, an expert on new media told Buzzinews "You can't measure what it is you do not value. What do you want to accomplish? What's the return we seek? Are we trying to sell, change, drive, cause, or inspire something specific? Are we reducing customer problems as measured by inbound volume, open tickets, public discourse? Are we trying to shift sentiment to a more positive state that increases referrals as a result? While parts of social media are purely designed for branding purposes, like direct marketing and online advertising, programs can also be designed to trigger desirable outcomes. How are you converting attention and clicks to a measurable return? Finding the answer will reveal that ROI and metrics exist at the program and departmental level and travel all the way to the top. And they're unique at every step of the way. Think about this and then revisit the ROI discussion"...
While radio looks for new ways to produce revenue, it's more important than ever to determine how you incorporate new media into your operation. Texting, email, the internet and social networking all play a role in your programming plans but don't look for an immediate return-on-investment just yet...
10 Timeline Memories:
1.1913] A Penney for your thoughts: All 36 'Golden Rule' stores in Utah are consolidated into one company. The new corporation will be called "The J.C. Penney Company" ...
2.1929] Debuted on this date: Popeye makes his first appearance in the comic strip "Thimble Theater"...
3.1950] On the brink: A million and a quarter in cash and over $1.5 million in checks, money orders and securities is stolen in the Great Brink’s Robbery from the Brinks Building in Boston…
4.1971] Super Bowl Sunday: The Colts' Jim O'Brien boots a 32-yard field goal with 5 seconds remaining to give Baltimore a 16-13 win over Dallas in Super Bowl V, considered the sloppiest of all SB games with a record 11 turnovers...
5.1977] Deadman walking: Convicted murderer Gary Gilmore, 36, is shot by a firing squad at Utah State Prison in the first U.S. execution in a decade...
6.1984] Supe's on: The U.S. Supreme Court rules 5-4 to allow private use of home video cassette recorders to tape TV shows (Yessss)...
7.1994] Quake, quake: The Northridge (CA) earthquake rocks Los Angeles, registering a 6.7 on the Richter Scale. At least 61 are killed with damage estimated at $20 billion…1995] A magnitude 7.2 earthquake devastates the city of Kobe, Japan. More than 6,000 are killed…
8.1998] Me and Miss Jones: Bill Clinton becomes the first U.S. President to testify as a defendant in a criminal or civil suit when he answers questions from lawyers for Paula Jones, who accuses Clinton of sexual harassment...
9.2008] Checkmate: Chess master Bobby Fischer dies at age 64...
10.2009] Cease Fire: Israel declares a unilateral cease-fire in its 22-day Gaza offensive...
Music Memories:
- 1964] Number One on this date: "There! I've Said It Again" - Bobby Vinton. It's the last #1 hit before the British Invasion...1974] "Show and Tell" - Al Wilson...
- 1969] Released on this date: "Led Zeppelin" LP...
Commentary:
Turn Down The Volume 11, a joint meeting of AES/SMPTE/IEEE is scheduled for Wednesday, January 26, 2011 at NBC, 30 Rockefeller Plaza. For additional information, contact the Audio Engineering Society - New York Section...
"Happy Birthday...happy birthday":
Kid Rock (40), Michelle Obama (47), Jim Carrey (49), The Bangles' Susanna Hoffs (52), Steve Harvey (54), Paul Young (55), Muhammad Ali (69), Maury Povich (72), James Earl Jones (80), Don Zimmer (80), Vidal Sassoon (83), Newton Minnow (85) and Betty White (89)...
Timeline Countdown: Today is MLK Day, 6 days until the NFL Conference Championships, 20 days until Super Bowl XLV, 27 days until pitchers and catchers report & 28 days until Valentines Day...
