(Weekend Edition)
This is not a 'buyer beware' sales market for terrestrial radio. While radio stations raise their rates, only 16% of media buyers questioned, believes that internet and satellite radio represents a major threat to traditional radio. There's some wisdom behind that surprising belief. Many media people believe that internet, satellite and HD have small, devoted audiences and "those people inclined to listen to them have already switched over." The Media Life survey showed that many respondents feel that those other services have already had an impact on traditional radio. The big concern now is in-car penetration from Pandora, internet and satellite...
While 2009 was a rotten year for terrestrial radio sales, 34% of those polled in an Inside Radio Survey report have raised their rates from 1% to 4% higher. One-quarter of respondents increased their rates 5% to 7% higher and 21% say rates are up 8% or more. Only 17% kept their rates flat. There's a reason for the great majority of stations raising their rates. The belief is that many clients never left radio but spent less last year. Many broadcasters believe the goal isn't bringing advertisers back but instead, getting them to spend more and use that pressure on inventory to raise rates higher...
It sounds good on paper, anyway...
10 Timeline Memories:
1.1602] If you’re fond of sand dunes and salty air: Bartholomew Gosnold, an English explorer known as “The Columbus of New England”, discovers Cape Cod (our favorite spot in N.E.) (5/15)…
2.1888] Not Cousin Brucie: Emile Berliner becomes the first radio disc jockey when his voice is heard on a flat disc demo (5/16)...
3.1904] Truly Olympic: The first U.S. Olympics is launched in St. Louis (5/14)…
4.1941] The Streaker: Joe DiMaggio goes 1-for-4 and starts his 56-consecutive game hitting streak (5/15). This is an untouchable record...
5.1948] The state of Independence: Prime Minister David Ben-Gurion proclaims the independent state of Israel as British rule in Palestine comes to an end (5/14)…
6.1957] At the Copa: A brawl breaks out at the 29th birthday party for Billy Martin at the Copacabana (5/16). Billy, Mickey Mantle, Yogi Berra, Whitey Ford, Johnny Kucks, Hank Bauer and assorted spouses take part in the melee. Lots of fines are handed down and in four weeks Billy Martin wears a Kansas City uniform...
7.1972] A campaign comes to a tragic end: Democratic would-be presidential nominee George C. Wallace is shot and paralyzed by gunman Arthur Bremer while campaigning in Laurel (MD) (5/15)…
8.1998] ‘Happy Trails’: Pop icon Frank Sinatra passes away, his way, at 82 following a heart attack (5/14)…
9.1998] Seinfeld farewell: The finale of “Seinfeld” airs after 9 years on NBC-TV (5/14)...
10.2002] Finding a pearl: The remains of kidnapped Wall Street Journal reporter Daniel Pearl, 38, are found (5/16) and will be returned to his wife...
Music Memories:
- 1964] Recorded on this date: "Little Old Lady From Pasadena" - Jan and Dean (5/14)...1968] "People Got To Be Free" - The Rascals (5/14)...
"Happy Birthday...happy birthday": (5/14) Amber Tamblyn (27), Cate Blanchett (41), Suzy Kolber (46), David Byrne (58), George Lucas (66), Jack (Cream) Bruce (67) and Patrice Munsel (85)...(5/15) Soprano daughter Meadow, Jamie-Lynn Sigler (29), ESPN's Dan Patrick (54), George Brett (57), Chazz Palminteri (58), Lainie Kazan (70), Trini Lopez (73), Madeleine Albright (73) and Anna Maria Alberghetti (74)...(5/16) Tori Spelling (37), David ("Bones") Boreanaz (41), Tucker Carlson (41), Janet Jackson (44), Mare Winningham (51), Debra Winger (55), Olga Korbut (55), Pierce Brosnan (57)...
Timeline Countdown: 17 days until Memorial Day, 37 days until Father's Day & 38 days until summer...
