Radio is getting it's pants beaten off by new media. Radio hasn't been considered new media in about 80 years yet there's no reason it can't tap into digital era revenue. While year-over-year online video viewership fell 0.2% to 133.5 million unique viewers in April 2010, month-over-month is up 1.3% from March 2010 to April 2010. There's no reason to believe that April 2010 total video streams of 9.4 billion will stop growing. They were up 1.6% during the month. Nielsen supplied the figures and they have more to dispense...
If you're wondering who's got the top online brands ranked by unique viewers look no further than YouTube, circling the field with 97.1 million. Yahoo is next with 27.5 million, followed by Facebook with 24.2 million. Then there's the rest of the field. YouTube is number one in video streams with 4.9 billion. Hulu is number two with 687.8 million. If you're looking to tap into new media revenue, don't go any deeper than YouTube, Yahoo!, Facebook and Hulu. That means offering all 4 websites on your website and selling ads to support them...
Another report from Nielsen shows that online advertising declined for the first time last year, yet online video advertising grew 41%, reaching $1 billion. Nielsen projects growth of another 41% this year. Reasons given for video advertising's rapid growth are it's easy for advertisers to understand and measure and for publishers to use. It's time for radio to tap into that advertising revenue stream...
10 Timeline Memories:
1.1873] Truly riveting: Levi Strauss receives a patent for using rivets to strengthen the pockets of the jeans he manufactures…
2.1899] Pedal to the metal: Jacob Erman of New York City becomes the first U.S. driver to be arrested for speeding. He exceeded the 12 MPH speed limit. Now here's one lucky speeder who got away...
3.1916] Solid as a Rockwell: Norman Rockwell's artwork, “Mother’s Day Off” appears on the first cover of “The Saturday Evening Post”…
4.1927] Lucky Lindy: Charles Lindbergh takes off from Long Island’s Roosevelt Field to cross the Atlantic en route to Paris aboard “The Spirit of St. Louis“…
5.1932] Also winging it: Amelia Earhart takes off to fly solo across the Atlantic becoming the first woman to achieve the feat…1939] Pan Am begins regular service from New York when a “Yankee Clipper” takes off from the harbor in Port Washington (LI)…
6.1976] Red Sox-Yankees duke it out: Carl Yastrzemski hits 2 home runs, giving him 5 in 2 games, an ML record in an 8-2 Red Sox win over the Yankees as a melee breaks out resulting in Bill Lee injuring his pitching arm. The fight starts when Lou Piniella barrels into catcher Carlton Fisk. Lee, “The Spaceman” will never fully recover…
7.1977] Beatlemania breaks out: The musical “Beatlemania” opens at the Winter Garden Theater in Manhattan…
8.1989] ‘Happy Trails’: SNL comedian Gilda Radner dies from cervical cancer at 42… 9.1993] Curtains: “Cheers” closes its doors for the final time with 40% of the population or nearly 100 million watching at home...
10.2008] Bad news for Teddy: Senator Edward Kennedy, D-MA, is diagnosed with a cancerous brain tumor...
Music Memories:
•1967] Signed, sealed, delivered: Jimi Hendrix signs his 1st contract with Reprise Records...
•1971] Released on this date: "What's Going On" LP - Marvin Gaye...
"Happy Birthday...happy birthday":
David Wells (47), Gov. David Paterson (56), comedian Dave Thomas (61), Cher (64) and Joe Cocker (66)...
Timeline Countdown: 11 days until Memorial Day, 31 days until Father's Day & 32 until summer...
