The newly formed alliance between the music industry and radio seeking FM radio chips in mobile devices is not only timely, it could save the medium. According to a new report from Nielsen Wire, with research from The Cambridge Group, mobile media will significantly outpace the internet and other traditional media platforms. Worldwide estimates are that over the next 5 - 10 years, mobile penetration will climb to roughly 140 phones per 100 inhabitants, even in poorer economies. The report notes that mobile media platform growth occurs because access to mobile devices and services generally occurs at lower household income levels. For example, internet penetration in established economies generally requires an income threshold of around $20,000 of per capita GDP (Gross Domestic Product) to achieve a 50% penetration rate in a specific territory. But for mobile penetration, household income levels can be as low as $5,000...
Nielsen says large economies worldwide are expected to grow on average by 4 or 5% more than established economies for the next 5 years. "Defying classic economic models, the demand for communication via mobile phones leads traditional media growth, signifying a global, disruptive phenomenon. Growth for the internet will continue but at a more predictable growth pattern." When it comes to ad revenue, a different structure for marketers and advertisers will apply when it comes to marketing campaigns. Mobile will lead other media platforms...
The Nielsen/Cambridge report indicates how vitally important it is for the radio and music alliance to convince Congress to include radio chips in mobile devices...
10 Timeline Memories:
1.1960] Convicted: A tribunal in Moscow convicts American U-2 pilot Francis Gary Powers of espionage. Gary will serve his time and eventually be released in February 1962...
2.1973] Wedding Bells: Rita Coolidge and Kris Kristofferson say "I do". The marriage ends in 1980...1993] Kim Bassinger and Alec Baldwin unite and what exactly were they thinking???1993] Mattel and Fisher Price walk down the aisle...
3.1976] Vote for me: President Gerald R. Ford wins the Republican presidential nomination at the party's national convention in Kansas City...
4.1977] "Happy Trails": The legendary Groucho Marx dies of pneumonia at 86. Groucho always said he wanted to be buried above Marilyn Monroe. He didn't get his wish...
5.1981] Curtains: The final episode of "Charlie's Angels" airs after 5 years as a series. Here's an earlier episode...1993] "Cheers", one of the most popular sit-coms of all-time ends its 11-year run...
6.1991] Bobbed: Hurricane Bob, the first major hurricane of 1991 hits the Northeast leaving 10 dead and $2.8 billion in damages...
7.1996] Tucked in: A judge sentences former Arkansas Governor Jim Guy Tucker to 4 years probation for his Whitewater crimes...
8.2003] Bombed in Baghdad: A suicide truck bomb strikes U.N. headquarters in Baghdad, killing 22 including the U.N. envoy. Remember 'Shock & Awe' which happened earlier in the year???
9.2004] A private matter: Google goes public, opening at $85 and closing at $100 with 22 million shares sold. A share of Google now goes for $490...
10.2005] So sue me: A Texas jury finds Merck & Co. liable for the death of a man who'd taken Vioxx, awarding his widow $253.4 million in damages. The award will be reduced to about $26 million...
Music Memories:
•1979] #1 on this date: "My Sharona" - The Knack (it stays at #1 for over a month)...
"Happy Birthday...happy birthday":
Matthew Perry (41), Lee Ann Womack (44), Kyra Sedgwick (45), John Stamos (47), Ron Darling (50), Adam Arkin (54), Mary Matalin (57), Tipper Gore (62), Bill Clinton (64), Billy J. Kramer (67), Fred Thompson (68), Jill St. John (70), Johnny Nash (70), Ginger Baker (71)...
Timeline Countdown: 18 days until Labor Day, 21 days until the NFL opener (Minn. @ New Orleans) & 35 days until autumn arrives...
