Friday, April 8, 2011

Webcast Metrics Methodology Is Hard To Beat...

(Weekend Edition)

The newly accredited Triton Digital's Webcast Metrics, formerly Ando Media, is a growing force that will be hard to match by Arbitron or any other measurement company. Webcast Metrics actually allow any broadcaster to measure its internet audience from a streaming server. It's an audience measurement service as Triton advertises, that "Does not rely on memory, opinion or input from consumers." They further add that their analytics platform is "Server-based and accessible on-demand for custom audience analysis. The customizable dashboard feature allows Triton Digital customers to analyze and compare audience metrics on many levels." Triton claims that their service is licensed by hundreds of broadcasters and pure play online services. And yesterday, their service became accredited by the Media Rating Council (MRC)...

Triton has something else going for it - the MRC audit committee which has had its battles with Arbitron, is in love with Webcast Metrics. George Ivie, MRC Executive Director and CEO says of Triton, "It's commitment to quality, as evidenced by its commitment to the MRC accreditation process, demonstrates the seriousness with which it takes its leadership role in the streaming audio measurement space." All that was missing from Ivie's statement were a few lip smacks and red roses. Triton issued a press release in which the measurement company vows to "Continue to improve and innovate our offerings, providing the marketplace with the best data possible." ...

What makes this accreditation so valuable for Triton is the growing number of internet listeners that has reached an estimated 52 million and that number is climbing...

10 Timeline Memories:
1.1912] Where did you say the lifeboats are?: The Titanic sets sail on its ill-fated maiden voyage from Southampton, England (4/10)...
2.1947] Breaking the color barrier: 28-year old Jackie Robinson becomes the first black player to be signed by a major league team when Dodger President Branch Rickey signs Jackie to a contract at the team's Montague Street executive offices in Brooklyn (4/10). All Jackie will do is guide the Dodgers to 7 pennants and a World Series victory (1955) in his 10 years in Brooklyn...
3.1963] Cape Cod Tragedy: 129 die as the nuclear powered submarine USS Thresher fails to surface off Cape Cod (MA) (4/10)...
4.1974] Chicken is hatched: College student Ted Giannoulas answers a radio station ad for a mascot in San Diego and becomes the 'San Diego Chicken' (4/9)...
5.1974] A new home run king: Hank Aaron passes Babe Ruth, becoming baseball's new Home Run King with his 715th home run off of Dodger pitcher Al Downing (4/8). Barry Bonds has since passed Aaron...
6.1975] Breaking the color barrier: Frank Robinson of the Cleveland Indians becomes the Major League's 1st black manager (4/8)...
7.1992] Adios: Former Panamanian ruler Manuel Noriega is convicted in Miami of 8 drug and racketeering charges and is sentenced to 30 years in prison (4/9). After serving his U.S. sentence in Sept. 2007, Noriega was extradited to France. After a retrial, he was found guilty and sentenced to 7 years in a french prison in July, 2010...
8.1992] Sad news conference: Tennis great Arthur Ashe announces at a news conference that he has AIDS (4/8)...
9.1994] Rock star a suicide: The body of Nirvana singer Kurt Cobain is found in Seattle, another apparent victim of suicide. Cobain was 27 (4/8)...
10.2003] Off his pedestal: Today was the day that the Saddam Hussein statue came down in downtown Baghdad as Iraqis celebrate the collapse of his regime (4/9)...

Music Memories:
  • 1958] Recorded on this date: "Splish Splash" - Bobby Darin (4/10)...
  • 1966] Released on this date: "When A Man Loves A Woman" - Percy Sledge (4/9)...1973] "My Love" - Paul McCartney (4/9)...
  • 1967] Number One on this date: "Somethin' Stupid" - Frank & Nancy Sinatra (4/10)..
  • 1972] Debuted on the charts: "Oh Girl" - Chi-Lites (4/8) (Their one and only chart topper)...
Events:
Legendary Rock 'n Roll photographer Richard Aaron presents Rock Pix to Benefit the National Kidney Foundation serving Southern California & Southern Nevada on Saturday, April 16, 2011 from 7PM-10PM at the Ensele Gallery, 23480 Park Sorrento in Calabasas (CA). Admission is a donation of $20 per guest. For additional information, click here...

"Happy Birthday...happy birthday": (4/8) Patricia Arquette (43), Julian Lennon (48), Gary Carter (57), Grand Funk's Mel Schacher (60), Steve Howe of Yes (64), John Havlicek (71), Shecky Greene (85) and Betty Ford (93)...(4/9) "The Cosby Show"'s Keshia Knight Pulliam (32), Cynthia Nixon (45), Jeff Zucker (46), Dennis Quaid (57), Peter Gammons (66),"The Waltons" Michael Learned (72) and Playboy publisher and founder Hugh Hefner (85)...(4/10) Haley Joel Osment (23), Mandy Moore (27), Peter MacNicol (57), Steven Seagal (59), Original Spinner Bobbie Smith (75), John Madden (75), Omar Sharif (79), Max von Sydow (82) and Harry ("Dragnet" & "M*A*S*H") Morgan (96)...

Timeline Countdown: 10 days until Passover, 16 days until Easter Sunday, 29 days until The Kentucky Derby & 30 days until Mothers Day...