This probably wont come as shocking news to the radio station owners that find themselves barely surviving but signs are now pointing to a not-so-hot year for radio revenue. BIA/Kelsey is now predicting modest revenue gains in 2011. They predict a small increase in radio revenue for the current calendar year. After growth of 5.4% in 2010, BIA/Kelsey is forecasting growth of 3.7% for radio in 2011. According to Radio Ink, "the minuscule jump of less than 4% goes against the grain of every bit of anecdotal evidence coming in from radio stations around the country." BIA/Kelsey is predicting a 4.5% growth in 2012, thanks to political advertising. Modest gains are also forecast for radio from 2013 through 2015...
In addition to revenue predictions for radio in the coming years, a new U.S. Ad Spending report from eMarketer shows radio getting 9.9% of the ad spend pie for 2015, which ranks just above magazines (6.7%), outdoor (4.4%) and various directories (2.9%). According to Adweek, TV will get the lion's share of ad spend in 2015 - 39.2%, followed by internet (25.6%) and the rest. Radio ranks 4th in ad spend among both new and old media...
Both the BIA/Kelsey and eMarketer forecasts are just that and from what I've learned from doing research is not to look at just one report but instead to look for developing trends. So far the trends are showing slow growth for radio in the years ahead...
1.1949] A killing blaze: A fire in an Effingham (IL) hospital kills 77 and leads to nationwide fire code improvements in the U.S...
2.1969] Hell no, we won't go: Massive antiwar demonstrations occur in many U.S. cities...
3.1976] 'Happy Trails': Reclusive billionaire Howard Hughes dies from kidney failure at 72...1992] Wal-Mart founder Sam Walton succumbs to cancer at 74...2006] Gene Pitney is found dead in his Cardiff (Wales) hotel room during a UK tour. Pitney dies from natural causes...
4.1982] Chapter 11: Record World Magazine, which was founded in 1946 as Music Vendor and changed its name to Record World in 1964, folds...
5.1984] Record breaker: Kareem Abdul Jabbar becomes the highest scoring player in NBA history with 31,421 career points. He still holds the career record with 38,387 points...
6.1987] Release the hounds: Fox Broadcasting Co. makes its prime time TV debut...
7.1992] The siege is on: The Siege of Sarajevo begins when Serb paramilitaries murder peace protesters...
8.1993] What timeout?: Michigan's Chris Webber calls a timeout his Wolverines don't have, resulting in a technical and loss of the ball. North Carolina wins its 3rd national title (second under Dean Smith) 77-71...
9.1999] Surrender made and accepted: Libya surrenders two suspects in the 1988 bombing of Pan Am Flight 103 over Scotland to a U.N. representative...
10.2008] Death of an icon: Charlton Heston dies from pneumonia at 84...
Music Memories:
•1985] "We Are The World": An estimated 5,000 radio stations simultaneously play "We Are The World" to raise money to feed those starving in Africa and the U.S...Harvey Mednick considers this one of the proudest moments at R&R for he and Dwight Case...
•1993] Rocking the ground: Ground is broken in Cleveland for the Rock and Roll Hall of Fame...
Events:
"An Evening with Irv Joel, The Man Behind The Scene" will be held on Tuesday, April 12 from 6:30pm - 9:30pm at the New School For Jazz Performance, 55 West 13th Street in Manhattan. The event is being sponsored by the New York Section of the Audio Engineering Society...
"Happy Birthday...happy birthday":
Larry Shannon (39?), Agnetha (ABBA) Faltskog (61), Michael Moriarty (70), Colin Powell (74) & Billy Bland (79)...
Timeline Countdown: 13 days until Passover, 19 days until Easter Sunday, 32 days until the Kentucky Derby & 33 days until Mother's Day...
