Wednesday, April 6, 2011

Ten Years Of Growth For Online Radio...

Online Radio listening made its entry 10 years ago (2001) with a paltry 5% of weekly listening. Five years later (2006) online weekly listening, which includes AM/FM streams, more than doubled with 12%. Playing double or nothing one more time, online radio is now at 22% or 57 million listeners. The numbers are courtesy of the new Arbitron/Edison Infinite Dial 2011 study. The major catalyst for online listening started with the availability of broadband internet access. Now, it's moving into mobile devices - that's where the new growth is being fueled. In addition to mobile, online radio car listening should spur even more growth as that form of listening grows. It wouldn't be surprising to see another doubling of online listeners in the next 5 years, at all...

The Arbitron/Edison study shows "the vast majority (89%) of weekly online radio listeners also tuned to local AM/FM broadcast stations in the past week, demonstrating that listening to online radio is a complement to, not a replacement of, their over-the-air listening. In addition, time spent with radio among weekly online radio listeners is the same, not less than, the average population"...

What's interesting to note is that only 11% of those listening to online radio did not listen to AM/FM radio, which proves to me, at least, that they don't have to go far from one source to find the other...

10 Timeline Memories:
1.1930] Twinkie munch: Hostess Twinkies are invented by bakery executive James Dewar who washes it down with a scotch...
2.1958] Arnie's Army: 28-year old Arnold Palmer wins the Masters in Augusta (GA). Arnie's Army is born...
3.1973] Designated: The Yankees' Ron Blomberg becomes the American League's first designated hitter at Fenway Park. A rule still in effect but only in the American League. The National League knows better...
4.1974] Share and share alike: The Yankees who start sharing Shea Stadium with the Mets while Yankee Stadium is renovated, beat the Indians 6-1 in their first game there. The bombers will play there in 1974 & 1975. They get their stadium back in time for the opener in 1976...
5.1980] Stick it: Post-it notes are introduced to the public...
6.1980] Curtains: Gordie Howe's remarkable 26-year NHL career ends when at 52 he plays his last game and scores his 801st and final goal for Hartford against his former team - the Detroit Red Wings...1987] Dodger VP Al Campanis is quoted as saying "blacks lacked the necessities to be managers" to Ted Koppel on "Nightline". Campanis soon lacks the necessity of a job...
7.1992] 'Happy Trails': Science-fiction writer Isaac Asimov dies at 72 from AIDS, contracted by a blood transfusion during open-heart surgery...1998] Legendary Country singer Tammy Wynette dies in her sleep in Nashville at 55. Tammy, who I had the pleasure of meeting, was known as "The First Lady of Country Music" for having 18 Number one hits on the Country charts...
8.1998] A marriage made on Wall Street: Citicorp and Travelers Group announce a merger creating the largest financial-services conglomerate in the world under the name Citigroup...
9.2004] This school knows basketball: On April 5th, the Connecticut Huskies men's team wins the NCAA championship by beating Georgia Tech 82-73. On April 6th the female Huskies win their title by beating Tennessee 70-61. It's the first time a Division 1 school wins both titles in the same season. This past Monday night Jim Calhoun won his third championship as coach of the UConn Huskies...
10.2009] Going to Hall: The great Michael Jordan is elected to the basketball Hall of Fame...

Music Memories:

1963] Heard on the radio on this date: "It's My Party" by Lesley Gore who heard her first record on WINS coming home from school...

Events:
The first annual Worldwide Radio Summit will be held Friday & Sunday, April 29 & 30 at the W Hotel in Hollywood. Admission is $275 to register. For additional information, click here...

"Happy Birthday...happy birthday":
Zach Braff (36), Paul Rudd (42), John Pizzarelli (51), Marilu Henner (59), John Ratzenberger (64), Roy Thinnes (73), Billy Dee Williams (74), Merle Haggard (74) and Andre Previn (82)...

Timeline Countdown: 12 days until Passover, 18 days until Easter Sunday, 31 days until the Kentucky Derby & 32 days until Mother's Day...