Monday, March 29, 2010

Radio's Favorite Sport Is Rebranded And Back With A Bang...

No sport lends itself to radio better than baseball. The leisurely pace of the game is perfect for a leisurely medium. Baseball is timeless. It's also clock-less. It's the slowest played of all professional sports games. It's 162 games, each one giving time enough to read a Tolstoy book, watch a movie or drive 200 miles before the game is over. It's not a marathon, it's an eternity. It's also the first game we learned to play and we still love it even though it starts when it's cold and ends when it's colder. Baseball is still big business despite trailing football in popularity. All 30 Major League teams have local coverage and this season, Major League Baseball has rebranded it's national coverage of the game...

Major League Home Plate channel on XM Satellite Radio will now be known as MLB Network Radio and in addition to a new name, the channel will simulcast a number of MLB Network programs, including its nightly studio program MLB Tonight. The daytime lineup of talk programming will remain unchanged. The move expands the MLB Network brand beyond and separates it from the television network. It will give listeners an opportunity to sample MLB Network programming...

"When fans are in their cars and can't watch MLB Network on TV, they can tune into our programming on satellite radio" says Tony Petitti, president and CEO of MLB Network. "It's important to us to continue to raise awareness about MLB Network's programming and deep roster of on-air talent as we enter our second regular season on the air". MLB Network Radio remains on XM channel 175 and Sirius channel 210. The 2010 Major League Baseball season starts this Sunday night with a bang. The Yankees will defend their world championship against the Red Sox at Fenway Park...


10 Timeline Memories:

1.1951] I spy: Julius and Ethel Rosenberg are convicted of conspiracy to commit espionage for passing nuclear secrets to the Soviet Union. A charge denied by their children…
2.1959] When you’re hot you’re hot: “Some Like It Hot” starring Marilyn Monroe, Tony Curtis and Jack Lemmon premieres…
3.1962] I kid you not: Jack Paar hosts NBC’s “Tonight Show” for the last time. Here's Jack with Jonathan Winters...
4.1971] Guilty as charged: Lt. William Calley Jr. is found guilty of premeditated murder of at least 22 Vietnamese civilians and is sentenced to life in prison. Calley wins a court case and is paroled. He now lives free in Columbus (GA)…
5.1971] Death rap: A jury in Los Angeles recommends the death penalty for Charles Manson and 3 female followers for the 1969 Tate - Lo Bianca murders. His sentence is commuted to life in prison in San Quentin, where he resides today…
6.1973] Turn out the lights: The last United States troops leave South Vietnam ending America’s direct military involvement in the war there…
7.1974] Four dead in O-Hi-O: Eight Ohio National Guardsmen are indicted on charges stemming from the shooting death of 4 Kent State students in May of 1970. All are later acquitted and released…
8.1992] Uh-huh: Candidate Bill Clinton acknowledges experimenting with marijuana “a time or two” but says “I didn’t inhale and I didn’t try it again”…
9.2002] An enemy of the state: Israel declares Palestinian leader Yasser Arafat an enemy and sends tanks and armored personnel carriers to fully isolate him at his headquarters in the West Bank…
10.2005] “Happy Trails“: O.J. Simpson attorney Johnnie Cochran dies from an inoperable brain tumor at 67…


Commentary:


I have combined the best elements of 'Mel Phillips Now & Then' and 'Mel Phillips Remembers' in this new template. While nothing is written in stone, I think I'll continue to post in this new template. I need your feedback. Yes or No??? Should it stay or should it go. Sorry, I couldn't help it...


Music Memories:

"Happy Birthday...happy birthday": Jennifer Capriati (34), Lucy Lawless (42), Elle Macpherson (47), Walt "Clyde" Frazier (65), Terry Jacks (66), Vangelis (67), Eric Idle (67) and John McLaughlin (84)...


Timeline Countdown: Passover begins at Sundown tonight, 7 days until Easter, 7 days until Opening Day (Red Sox & Yankees from Fenway) and 42 days until Mother's Day...
















































































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