Tuesday, November 30, 2010

New Study Shows Mobile Consumers Don't Want Radio Chips...

What's going on? First, Apple denies single-station radio apps for their iPhone and now, a new study shows that a large majority of consumers don't buy smartphones for radio, anyway. Mark Ramsey Media, in conjunction with VIP Research asked a national sample of more than a thousand radio listeners ages 10-54 whether they had ever specifically looked for a mobile phone that contains FM radio. The answer was not what the NAB, RAB or radio in general was looking for. Eighty-eight percent said "NO", only 4% said "Yes" and "Doesn't Apply" finished higher at 8%...

The Ramsey/VIP study did not ask whether or not consumers would download a radio app on their mobile phone and Ramsay/VIP notes that there are many phones on the market already which feature FM radio built in. What the survey designers were looking for is this - what will motivate consumers to purchase their device over any other? The answer to that question was that 83% wanted a particular phone regardless of whether or not it featured FM radio. We have to conclude that they wanted the phone because they just liked that particular phone. Wait - am I repeating myself? They bought the phone because they were sold on the merits of Blackberry, Droid or iPhone, etc. Commercial brainwashing will do that you know...

Radio was thrown a bone when consumers were asked "If you did look for a phone containing an FM radio, did you ultimately purchase one?" Sixty-nine percent said "Yes", 28% said "No" and 3% said "Don't Know." That 69% that said yes comes from the 4% that said yes when asked if they would specifically look for a phone that contains an FM radio or not. Well, it was a small bone thrown to radio...


10 Timeline Memories:
1.1939] Happy Landings: New York’s LaGuardia Airport begins operations as a plane from Chicago lands at 12:01 a.m…
2.1940] Wedding Bells: Lucille Ball and Desi Arnaz conga down the aisle to a latin beat…
3.1972] No news is good news: White House Press Secretary Ron Ziegler tells the press that there will be no more public announcements concerning troop withdrawals from Vietnam after they had reached a level of 27,000…
4.1993] Brady Law: President Bill Clinton signs the Brady Handgun Violence Prevention Act (Brady Bill) into law…
5.1993] Klaas murder solved: Richard Allen Davis is arrested after confessing to abducting and killing 12-year old Polly Klaas
6.1994] Jaguar sighting: The NFL announces that the Jacksonville Jaguars will become the league’s 30th franchise…
7.1996] Happy Trails: After performing on stage, Tiny Tim collapses and dies from congestive heart failure at 71…2007] Daredevil motorcycle rider Evel Knievel passes away from a terminal lung disease at 69…
8.2001] Artificial heart victim: Robert Tools, the first person to receive a fully self-contained artificial heart, dies after living with the device for 151 days…
9.2004] Jeopardy champ falls: Ken Jennings finally loses but takes home $2.5 million, TV’s all-time biggest game show haul…
10.2007] Clinton crisis: Hillary Clinton’s Rochester (NH) campaign office experiences a hostage crisis when Leeland Eisenberg enters and holds three people hostage for 5 hours…


Music Memories:

Remembering: Gil McDougald, former Yankee infielder who won 5 World Series titles with the team, died of prostate cancer Sunday at 82. Yankees Hall of Fame pitcher, Whitey Ford on McDougald: "Gil was a great guy, well-liked by the team and a helluva ballplayer. He was a good fielder and was always a fierce competitor." McDougald was American League Rookie of the Year (1951) and a 6-time All-Star. Both McDougald and Ford can be seen in this clip of a scene on a Phil Silvers Show...

Commentary:

The 2010 Third Annual New York Voiceover Mixer is coming up on Saturday, December 4 at Tonic, 727 Seventh Avenue in Manhattan. Here's your chance to mingle with top voiceover industry people from around the world at the east coast's premiere networking event! Admission is free with your official RSVP by email. RSVP via Facebook will not guarantee admission. Click here for more information...

"Happy Birthday...happy birthday":
Clay Aiken (32), Ben Stiller (45), Billy Idol (55), Mandy Patinkin (58), Paul Stookey (73), Jimmy Bowen (73), Frank Ifield (73), G. Gordon Liddy (80), Dick Clark (81), Robert Guillaume (83) and Efrem Zimbalist Jr. (92)...

Timeline Countdown: 1 day until Hanukah, 21 days until winter, 25 days until Christmas, 32 nights until New Year's Eve & 39 days until NFL Wild Card Playoffs...